Profiling healthy eating consumers: A psychographic approach to social marketing

Social Marketing Quarterly

Volumn 5, Issue 4, 1999, Pages 4-21

  Dutta, Mohan J ^a   Youn, Seounmi ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0005218925     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1999.9961078     Document Type: Article

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