Comparing the effectiveness of fixed and discounted prices in the US and South Korea

International Journal of Retail & Distribution Management

Volumn 32, Issue 6, 2004, Pages 328-336

  Suri, Rajneesh ^a   Manchanda, Rajesh V ^b   Lee, Sungho ^c  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF MANITOBA   (Canada)

^c University of Seoul   (South Korea)

Author keywords

International pricing; National cultures; Republic of Korea; Research; United States of America

Indexed keywords

EID: 84986077009     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550410538033     Document Type: Article

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