Sales promotions as strategic communication: The case of Singapore

Journal of Product & Brand Management

Volumn 11, Issue 2, 2002, Pages 103-114

  Wah Lee, Chun ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Advertising; Brands; Coupons; Management; Pricing; Sales promotion

Indexed keywords

EID: 84986102024     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210423473     Document Type: Article

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