Reducing uninformed responses: The effects of product-class familiarity and measuring brand knowledge on surveys

Psychology and Marketing

Volumn 24, Issue 8, 2007, Pages 681-702

  Graeff, Timothy R ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

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EID: 34547226655     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20179     Document Type: Review

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