Managing co-branding strategies: Global brands into local markets

Business Horizons

Volumn 45, Issue 5, 2002, Pages 43-50

  Abratt, Russell ^a,b   Motlana, Patience ^a,b  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036742477     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(02)00242-2     Document Type: Article

References (9)

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