Organizational innovation capability: A driver for competitive superiority in marketing channels

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 3, 2004, Pages 277-293

  Tuominen, Matti ^a   Hyvönen, Saara ^b  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF HELSINKI   (Finland)

Author keywords

Channel dynamism; Competitive superiority; Innovation capability; Marketing channels

Indexed keywords

EID: 55449086144     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960410001678417     Document Type: Article

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