Why Companies and Countries are Taking On Each Other's Roles

Corporate Reputation Review

Volumn 3, Issue 3, 2000, Pages 254-265

  Olins, W ^a  

^a Wolff Olins   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 54949127641     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540118     Document Type: Article

References (0)