메뉴 건너뛰기




Volumn 38, Issue 2, 2000, Pages 99-107

Is corporate communications a strategic function?

Author keywords

Corporate communications; Public relations; Strategy; UK

Indexed keywords


EID: 0344785985     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740010317450     Document Type: Article
Times cited : (33)

References (23)
  • 2
    • 0344354068 scopus 로고
    • The art of spin
    • March, 72.
    • Davis, J. (1995), “The art of spin”, Management Today, March, 72.
    • (1995) Management Today
    • Davis, J.1
  • 3
    • 0141630789 scopus 로고
    • Organizational crisis experience and public relations roles
    • Guth, D.W. (1995), “Organizational crisis experience and public relations roles”, Public Relations Review, Vol. 21, pp. 123-36.
    • (1995) Public Relations Review , vol.21 , pp. 123-136
    • Guth, D.W.1
  • 4
    • 0347029378 scopus 로고
    • Understanding investor relations
    • Halliday, K.K. (1992), “Understanding investor relations”, Bank Marketing, Vol. 24, pp. 22-25.
    • (1992) Bank Marketing , vol.24 , pp. 22-25
    • Halliday, K.K.1
  • 7
    • 85133460878 scopus 로고
    • Public relations: a rationale for it development and usage within UK fast-moving consumer goods firms
    • Kitchen, P. (1993) “Public relations: a rationale for it development and usage within UK fast-moving consumer goods firms”, European Journal of Marketing, Vol. 27, pp. 53-75.
    • (1993) European Journal of Marketing , vol.27 , pp. 53-75
    • Kitchen, P.1
  • 8
    • 0040098163 scopus 로고
    • Public relations manager involvement in strategic issue diagnosis
    • Lauzen, M.M. (1995) “Public relations manager involvement in strategic issue diagnosis”, Public Relations Review, vol. 21, 287-304
    • (1995) Public Relations Review , vol.21 , pp. 287-304
    • Lauzen, M.M.1
  • 9
    • 0039506092 scopus 로고    scopus 로고
    • Corporate communications managers in large firms: new challenges
    • Marion, G. (1998), “Corporate communications managers in large firms: new challenges”, European Journal of Management, Vol. 16 No. 6, 660-71
    • (1998) European Journal of Management , vol.16 , Issue.6 , pp. 660-671
    • Marion, G.1
  • 10
    • 84986052439 scopus 로고    scopus 로고
    • The coming of age of investor relations
    • 4 July
    • Mills, A. (1997), “The coming of age of investor relations”. PR Week, 4 July
    • (1997) PR Week
    • Mills, A.1
  • 11
    • 0001544957 scopus 로고
    • Public relations in Europe: a comparison with the United States
    • Nessman, K. (1995), “Public relations in Europe: a comparison with the United States”, Public Relations Review, Vol. 21 pp. 151-60.
    • (1995) Public Relations Review , vol.21 , pp. 151-160
    • Nessman, K.1
  • 12
    • 84986100610 scopus 로고
    • Public relations in MBA programme: challenges and opportunities
    • Pincus, J.D. et al. (1994), “Public relations in MBA programme: challenges and opportunities”, California State University, Vol. 20.
    • (1994) California State University , vol.20
    • Pincus, J.D.1
  • 13
    • 85054097053 scopus 로고    scopus 로고
    • The rise of investor relations departments in the Fortune 500 Industrials
    • Rao, H. (1997), “The rise of investor relations departments in the Fortune 500 Industrials”, Corporate Reputation Review, Summer/Fall, pp. 172-6.
    • (1997) Corporate Reputation Review , vol.Summer/Fall , pp. 172-176
    • Rao, H.1
  • 15
    • 44049113001 scopus 로고
    • Corporate communication in European financial institutions
    • Van Riel, C.B.M. (1992), “Corporate communication in European financial institutions”, Public Relations Review, Vol.18, pp. 161-75.
    • (1992) Public Relations Review , vol.18 , pp. 161-175
    • Van Riel, C.B.M.1
  • 18
    • 0344785971 scopus 로고
    • The role of corporate public relations executives in the future of employee communications
    • Wright, D.K. (1995), “The role of corporate public relations executives in the future of employee communications”, Public Relations Review, Vol. 21, pp. 181-98.
    • (1995) Public Relations Review , vol.21 , pp. 181-198
    • Wright, D.K.1
  • 19
    • 0002707116 scopus 로고
    • Advancement for public relations role models
    • Broom, G.M. and Dozier, D.M. (1986), “Advancement for public relations role models”, Public Relations Review, Vol. 12, pp.37-56
    • (1986) Public Relations Review , vol.12 , pp. 37-56
    • Broom, G.M.1    Dozier, D.M.2
  • 20
    • 38249009966 scopus 로고
    • Strategic public relations constituencies on a global scale
    • Grunig, L.A. (1992), “Strategic public relations constituencies on a global scale”, Public Relations Review, Vol. 18, pp. 127-36.
    • (1992) Public Relations Review , vol.18 , pp. 127-136
    • Grunig, L.A.1
  • 22
    • 84986141497 scopus 로고
    • Public relations – getting it right
    • Jackson, M. (1995), “Public relations – getting it right”, Learned Publishing, Vol. 8, pp. 151-7
    • (1995) Learned Publishing , vol.8 , pp. 151-157
    • Jackson, M.1
  • 23
    • 84986094894 scopus 로고    scopus 로고
    • Review of corporate public relations
    • Pavlik, J.V. (1996), “Review of corporate public relations”, Public Relations Review, Vol. 22, p.58.
    • (1996) Public Relations Review , vol.22 , pp. 58
    • Pavlik, J.V.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.