A case of mistaken identity: Theory, practice and the marketing textbook

European Business Review

Volumn 20, Issue 6, 2008, Pages 533-546

  Ardley, Barry ^a  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Gap analysis; Marketing

Indexed keywords

EID: 54849414430     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340810913548     Document Type: Review

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