Marketing ‐ the whore of Babylon?

European Journal of Marketing

Volumn 31, Issue 9-10, 1997, Pages 654-666

  Robson, Ian ^a   Rowe, Jim ^b  

^a UNIVERSITY OF ABERTAY DUNDEE   (United Kingdom)

^b UNIVERSITY OF SUNDERLAND   (United Kingdom)

Author keywords

Marketing; Positive science; Postmodernism

Indexed keywords

EID: 0043243270     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710179959     Document Type: Article

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