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Volumn 4, Issue 1, 2001, Pages 7-16

Interpretive consumer research: Two more contributions to theory and practice

Author keywords

Consumer behaviour; Consumer marketing; Market research; Narrative; Qualitative techniques

Indexed keywords


EID: 84986132948     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750110364523     Document Type: Article
Times cited : (36)

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