Executive Insights: Managing the Transnational Value Chain - Strategies for Firms from Emerging Markets

Journal of International Marketing

Volumn 5, Issue 3, 1997, Pages 71-84

  Craig, C Samuel ^a   Douglas, Susan P ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001979478     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1069031x9700500306     Document Type: Article

References (13)

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