Marketing strategy in the Baltics: Standardise or adapt?

Baltic Journal of Management

Volumn 1, Issue 2, 2006, Pages 169-187

  Širaliova, Jelena ^a   Angelis, Jannis J ^b  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Baltic States; Marketing mix; Marketing strategy; Multinational companies

Indexed keywords

EID: 53049106568     PISSN: 17465265     EISSN: None     Source Type: Journal    
DOI: 10.1108/17465260610663872     Document Type: Article

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