Successful strategies of newly industrialised east Asian firms in Europe

European Journal of Marketing

Volumn 37, Issue 1-2, 2003, Pages 275-297

  Chen, Ivy S N ^a   Wong, Veronica ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Headquarters; Marketing strategy; Organizational structure; Subsidiaries

Indexed keywords

EID: 26844521933     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310453316     Document Type: Article

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