Retailer use of permission-based mobile advertising

Advances in Electronic Marketing

Volumn , Issue , 2005, Pages 139-156

  Salo, Jari ^a,b   Tähtinen, Jaana ^a  

^a UNIVERSITY OF OULU   (Finland)

^b Finnish Graduate School of Marketing (FINNMARK)   (Finland)

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EID: 33749620225     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59140-321-0.ch008     Document Type: Chapter

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