Identifying and sustaining services brands' values

Journal of Marketing Communications

Volumn 10, Issue 2, 2004, Pages 73-93

  De Chernatony, Leslie ^a   Drury, Susan ^a   Segal Horn, Susan ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brand; Identifying and sustaining; Services; Values

Indexed keywords

EID: 3142673559     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260410001693785     Document Type: Review

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