A Managerial Look at the Interaction Between Internal Communication and Corporate Reputation

Corporate Reputation Review

Volumn 8, Issue 4, 2006, Pages 322-338

  Dortok, Arin ^a  

^a Kesisim Publication and Communication Services   (Turkey)

Author keywords

advertising; brand; business objectives; business results; communications; corporate branding; corporate reputation; e communication; employee; identity; image; intangibles; internal communication; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 38749093979     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540258     Document Type: Article

References (0)