Where do Reputations Come From?

Corporate Reputation Review

Volumn 1, Issue 4, 1998, Pages 393-399

  Saxton, M K ^a  

^a Walker Information   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0442309099     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540060     Document Type: Article

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