The blame game: An attribution theory approach to marketer-engineer conflict in high-technology companies

Industrial Marketing Management

Volumn 37, Issue 6, 2008, Pages 653-663

  Keaveney, Susan M ^a  

^a UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49549108200     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.04.013     Document Type: Article

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