Managing quality cues for product-line pricing

Journal of Product & Brand Management

Volumn 9, Issue 3, 2000, Pages 150-163

  Guiltinan, Joseph P ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Consumer behaviour; Pricing; Product quality; Product strategy

Indexed keywords

EID: 84986085494     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010332403     Document Type: Article

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