Product variety strategy for improving new product development proficiencies

Technovation

Volumn 25, Issue 9, 2005, Pages 1001-1015

  Kim, Jung Yoon ^a   Wong, Veronica ^b   Eng, Teck Yong ^b  

^a Hyundai Motor Co   (South Korea)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

New product development performance; Product variety

Indexed keywords

COMMERCE; COMPETITION; MARKETING; PROJECT MANAGEMENT; REGRESSION ANALYSIS; SOCIETIES AND INSTITUTIONS; STRATEGIC PLANNING;

CONSUMER PREFERENCE; NEW PRODUCT DEVELOPMENT PERFORMANCE; PLAT-FORM BASED PRODUCTS; PRODUCT-VARIETY;

PRODUCT DEVELOPMENT;

EID: 13444291469     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2004.02.011     Document Type: Article

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