The extended case method in consumer research

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 175-185

  Kates, Steven M ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47749097363     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00021     Document Type: Chapter

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