Formal choice models of informal choices what choice modeling research can (and can't) learn from behavioral theory

Review of Marketing Research

Volumn 4, Issue , 2008, Pages 3-32

  Louviere, Jordan J ^a   Meyer, Robert J ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47249091299     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2008)0000004005     Document Type: Article

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