Developmental relationship marketing (connecting messages with mind: An empathetic marketing system)

Journal of Consumer Marketing

Volumn 15, Issue 5, 1998, Pages 449-467

  Wolfe, David B ^a  

^a Wolfe Resources Group   (United States)

Author keywords

Behavioral sciences; Consumer behavior; Marketing theory; Motivation; Psychographics; Relationship marketing

Indexed keywords

EID: 0347246778     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810235938     Document Type: Article

References (4)

1. Clancy, K.J. and Shulman, R.S. (1991), The Marketing Revolution, Harper Business, New York, NY.
2. Doyle, P. (1995), "Marketing in the new millennium", European Journal of Marketing, Vol. 29 No. 13, pp. 23-41.
3. Restak, R. (1991), The Brain Has a Mind of Its Own, Crown Trade Paperbacks, New York, NY.
4. Sheth, J. and Sisodia, R. (1995), "The productivity crisis in marketing", Marketing Management, Vol. 4 No. 2, pp. 9-23.