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Volumn 20, Issue 2, 2000, Pages 21-23
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The four "P"s of marketing are dead: The four "P"s give way to the four "R"s in the 21st century of health care marketing
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NONE
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Author keywords
[No Author keywords available]
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Indexed keywords
HEALTH CARE SYSTEM;
HEALTH MAINTENANCE ORGANIZATION;
MARKETING;
PHYSICIAN;
REVIEW;
UNITED STATES;
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EID: 0034435591
PISSN: 10941304
EISSN: None
Source Type: Journal
DOI: None Document Type: Review |
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Times cited : (11)
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References (0)
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