The role of marketing: Its impact on small enterprise research

European Journal of Marketing

Volumn 29, Issue 7, 1995, Pages 9-30

  Romano, Claudio ^a   Ratnatunga, Janek ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Marketing; Research; Small firms; Small to medium sized enterprises

Indexed keywords

EID: 0010863772     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569510094982     Document Type: Review

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