Adapting McCarthy's four p's for the Twenty-First Century

Journal of Marketing Education

Volumn 21, Issue 1, 1999, Pages 60-67

  Yudelson, Julian ^a  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012204140     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475399211008     Document Type: Article

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