Protecting global brands: Toward a global norm

Journal of International Marketing

Volumn 10, Issue 2, 2002, Pages 99-112

  Gillespie, Kate ^a   Krishna, Kishore ^b   Jarvis, Susan ^c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b The Clorox Company   (United States)

^c UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4444271133     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.10.2.99.19539     Document Type: Article

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