Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: Misuse and misdirection of sex in advertising

Journal of Consumer Marketing

Volumn 20, Issue 3, 2003, Pages 189-191

  Jack Rotfeld, Herbert ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Advertising effectiveness; Codes of practice; Consumer marketing; Marketing strategy; Product quality; Product strategy

Indexed keywords

EID: 84993093632     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310472227     Document Type: Article

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