Barclays Life customer satisfaction and loyalty tracking survey: A demonstration of customer loyalty research in practice

International Journal of Bank Marketing

Volumn 16, Issue 7, 1998, Pages 287-292

  Drake, Chris ^a   Waite, Nigel ^a   Gwynne, Anne ^b  

^a Barclays   (United Kingdom)

^b NOTTINGHAM UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986064611     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329810245993     Document Type: Article

References (19)

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