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Journal of Personal Selling and Sales Management
Volumn 24, Issue 4, 2004, Pages 259-262
Introduction: Jpssm specialissue on customer relationship management
Author keywords

[No Author keywords available]
Indexed keywords

EID: 20444439445     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2004.10749036     Document Type: Article
Times cited : (22)
References (3)
  • 1
    • 0001785720 scopus 로고
    • From Sales Obsession to Marketing Effectiveness
    • November- December
    • Kotier, Philip (1977), “From Sales Obsession to Marketing Effectiveness,” Harvard Business Review, 55, 6 (November- December), 1-9.
    • (1977) Harvard Business Review , vol.55 , Issue.6 , pp. 1-9
    • Kotier, P.1
  • 2
    • 0033426106 scopus 로고    scopus 로고
    • The Role of Marketing
    • Moorman, Christine, and Roland T. Rust (1999), “The Role of Marketing,” JournalofMarketing 63 (Special Issue), 180-197.
    • (1999) Journalofmarketing , vol.63 , pp. 180-197
    • Moorman, C.1    Rust, R.T.2
  • 3
    • 0033461744 scopus 로고    scopus 로고
    • Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
    • Srivastiva, Rajendra J., Tasadduq A. Shervani, and Liam Fahey (1999), “Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing,” Journal of Marketing, 63 (Special Issue), 168-179.
    • (1999) Journal of Marketing , vol.63 , pp. 168-179
    • Srivastiva, R.J.1    Shervani, T.A.2    Fahey, L.3

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.