Basic values and objectives regarding money: Implications for the management of customer relationships

International Journal of Bank Marketing

Volumn 26, Issue 1, 2008, Pages 25-41

  Raich, Margit ^a  

^a UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Banking; Customer service management; Money; Qualitative research; Relationship marketing

Indexed keywords

EID: 38749130817     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320810847093     Document Type: Article

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