Being new-customer friendly: Determinants of service perceptions in retail banking

International Journal of Bank Marketing

Volumn 25, Issue 1, 2007, Pages 56-67

  Roberts, Brandon ^a   Campbell, Randall C ^b  

^a Premier Insights Inc   (United States)

^b MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

Banking; Customer service management; Mystery shoppers; Retailing

Indexed keywords

EID: 33846576107     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320710722614     Document Type: Article

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