Modeling consumers' choice behavior: An application in banking

Journal of Services Marketing

Volumn 18, Issue 6, 2004, Pages 462-470

  Babakus, Emin ^a   Eroglu, Sevgin ^b   Yavas, Ugur ^c  

^a UNIVERSITY OF MEMPHIS   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Banking; Consumer behaviour; Consumer research; Experience; Information searches; United States of America

Indexed keywords

EID: 84992996712     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040410557249     Document Type: Article

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