An assortmentwide decision-support system for dynamic pricing and promotion planning in DIY retailing

Marketing Science

Volumn 26, Issue 4, 2007, Pages 576-583

  Natter, Martin ^a   Reutterer, Thomas ^b   Mild, Andreas ^b   Taudes, Alfred ^b  

^a GOETHE UNIVERSITY   (Germany)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Demand interdependency; Dynamic pricing; Pricing research; Reference price; Retail strategy; Revenue management

Indexed keywords

EID: 38549143181     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0217     Document Type: Article

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