Sales Promotion Models

Handbooks in Operations Research and Management Science

Volumn 5, Issue C, 1993, Pages 553-609

  Blattberg, Robert C ^a   Neslin, Scott A ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042302860     PISSN: 09270507     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S0927-0507(05)80035-0     Document Type: Review

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