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Volumn 118, Issue 3, 1999, Pages 450-463

Ability to compensate for suboptimal capacity decisions by optimal pricing decisions

Author keywords

[No Author keywords available]

Indexed keywords

COSTS; DECISION MAKING; MARKETING; MAXIMUM PRINCIPLE; OPTIMAL CONTROL SYSTEMS; RESOURCE ALLOCATION;

EID: 0032681957     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(98)00346-4     Document Type: Article
Times cited : (6)

References (20)
  • 1
    • 0002683869 scopus 로고
    • How advertising affects sales: Meta-analysis of econometric results
    • Assmus, G., Farley, J.U., Lehmann, D.R., 1984. How advertising affects sales: Meta-analysis of econometric results. Journal of Marketing Research 21, 65-74.
    • (1984) Journal of Marketing Research , vol.21 , pp. 65-74
    • Assmus, G.1    Farley, J.U.2    Lehmann, D.R.3
  • 4
    • 0039339295 scopus 로고
    • Peak-load pricing with continuous and interdependent demand
    • Burness, H.S., Patrick, R.H., 1991. Peak-load pricing with continuous and interdependent demand. Journal of Regulatory Economics 3, 69-88.
    • (1991) Journal of Regulatory Economics , vol.3 , pp. 69-88
    • Burness, H.S.1    Patrick, R.H.2
  • 5
    • 0008983787 scopus 로고
    • Investigating the sensitivity of equilibrium profit to advertising dynamics and competitive effects
    • Chintagunta, P.K., 1993. Investigating the sensitivity of equilibrium profit to advertising dynamics and competitive effects. Management Science 39, 1146-1162.
    • (1993) Management Science , vol.39 , pp. 1146-1162
    • Chintagunta, P.K.1
  • 8
  • 11
    • 21844502255 scopus 로고
    • Efficient price and capacity choices under uncertain demand: An empirical analysis
    • Koschat, M.A., Srinagesh, P., Uhler, L.J., 1995. Efficient price and capacity choices under uncertain demand: An empirical analysis. Journal of Regulatory Economics 7, 5-26.
    • (1995) Journal of Regulatory Economics , vol.7 , pp. 5-26
    • Koschat, M.A.1    Srinagesh, P.2    Uhler, L.J.3
  • 13
    • 33646781098 scopus 로고
    • Metaanalyse empirischer Forschungsarbeiten, Gabler Verlag, Wiesbaden
    • Mauerer, N., 1995. Die Wirkung absatzpolitischer Instrumente. Metaanalyse empirischer Forschungsarbeiten, Gabler Verlag, Wiesbaden.
    • (1995) Die Wirkung Absatzpolitischer Instrumente
    • Mauerer, N.1
  • 18
    • 0000194171 scopus 로고
    • The price elasticity of selective demand: A meta-analysis of econometric models of sales
    • Tellis, G.J., 1988. The price elasticity of selective demand: A meta-analysis of econometric models of sales. Journal of Marketing Research 25, 331-341.
    • (1988) Journal of Marketing Research , vol.25 , pp. 331-341
    • Tellis, G.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.