Differences in trade show behavior between manufacturers and service-oriented firms

Journal of Professional Services Marketing

Volumn 14, Issue 2, 1996, Pages 55-78

  Herbig, Paul ^a   Palumbo, Fred ^b   O'Hara, Brad ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b YESHIVA UNIVERSITY   (United States)

^c University of Southeastern Louisiana   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29044436903     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v14n02_05     Document Type: Article

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