Differences between trade show exhibitors and non-exhibitors

Journal of Business and Industrial Marketing

Volumn 12, Issue 6, 1997, Pages 368-382

  Herbig, Paul ^a   O'Hara, Brad ^b   Palumbo, Fred ^c  

^a TEXAS A M INTERNATIONAL UNIVERSITY   (United States)

^b SOUTHEASTERN LOUISIANA UNIVERSITY   (United States)

^c YESHIVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346171748     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629710190222     Document Type: Article

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