Ubitem: A framework for interactive marketing in location-based gaming environment

4th Annual International Conference on Mobile Business, ICMB 2005

Volumn , Issue , 2005, Pages 103-108

  Han, Sang Yeal ^a   Cho, Moon Kyo ^a   Choi, Mun Kee ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; LOCATION; MOBILE DEVICES;

INTERACTIVE MARKETING; LOCATION BASED; LOCATION-AWARE TECHNOLOGY; MOBILE ADVERTISING; MOBILE CONTENT; MOBILE GAMES; MOBILE GAMING; VIRTUAL GAMES;

MARKETING;

EID: 34547522944     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2005.108     Document Type: Conference Paper

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