Mobile systems for customer service differentiation the case of Lufthansa

PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy

Volumn , Issue , 2006, Pages 41-52

  Schierholz, Ragnar ^a   Glissmann, Susanne ^a   Kolbe, Lutz M ^a   Brenner, Walter ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Airline industry; Customer relationship management; Mobile business; Mobile service; Service level differentiation

Indexed keywords

AIRLINE INDUSTRY; CUSTOMER RELATIONSHIP MANAGEMENT; MOBILE BUSINESS; MOBILE SERVICE; SERVICE LEVELS;

AIR TRANSPORTATION; CUSTOMER SATISFACTION; INFORMATION SYSTEMS; PUBLIC RELATIONS; SALES;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 36249031148     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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