Benevolence in the importer-exporter relationship: Moderating role of value similarity and cultural familiarity

International Marketing Review

Volumn 24, Issue 6, 2007, Pages 657-677

  Lee, Dong Jin ^a   Lee, Moonkyu ^a   Suh, Jaebeom ^b  

^a Department of Innovation and Entrepreneurial Marketing   (South Korea)

^b Ajou University   (South Korea)

Author keywords

Exports; Modelling; National cultures; Relationship marketing

Indexed keywords

EID: 35748953118     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710832649     Document Type: Article

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