Global advertising practices: A comparative study

Journal of Global Marketing

Volumn 14, Issue 3, 2000, Pages 77-97

  Sirisagul, Kanya ^a  

^a Ramkham haeng University   (Thailand)

Author keywords

Advertising strategy; Empirical study; Globalization; Message strategy; Multinational companies; Standardization

Indexed keywords

EID: 0347607039     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v14n03_05     Document Type: Article

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