Advertising self-regulation in a broader context: An examination of the european union’s regulatory environment

Journal of Promotion Management

Volumn 5, Issue 2, 2000, Pages 61-83

  Cunningham, Anne ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Advertising regulation; European union; International advertising; Trans border data flow

Indexed keywords

EID: 85013987015     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v05n02_06     Document Type: Article

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