-
1
-
-
19044365019
-
Every Thursday: Advertorials by Mobil Oil on the op-ed page of The New York Times
-
Brown, C., & Waltzer, B. K. (2005). Every Thursday: Advertorials by Mobil Oil on the op-ed page of The New York Times. Public Relations Review, 31, 197-208.
-
(2005)
Public Relations Review
, vol.31
, pp. 197-208
-
-
Brown, C.1
Waltzer, B.K.2
-
3
-
-
84951271399
-
The mystery of public relations: Unraveling its past, unmasking its future
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Cropp, F., & Pincus, J. D. (2001). The mystery of public relations: Unraveling its past, unmasking its future. In R. L.Heath (Ed.), Handbook of public relations (pp. 189-204). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 189-204
-
-
Cropp, F.1
Pincus, J.D.2
-
9
-
-
84951287514
-
A rhetorical enactment rationale for public relations: The good organization communicating well
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Heath, R. L. (2001). A rhetorical enactment rationale for public relations: The good organization communicating well. In R. L.Heath (Ed.), Handbook of public relations (pp. 31-50). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 31-50
-
-
Heath, R.L.1
-
10
-
-
77952544303
-
Rhetorical theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Heath, R. L. (2005). Rhetorical theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 749-752). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 749-752
-
-
Heath, R.L.1
-
11
-
-
84951283261
-
Defining the relationship between public relations and marketing: Public relations' most important challenge
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Hutton, J. G. (2001). Defining the relationship between public relations and marketing: Public relations' most important challenge. In R. L.Heath (Ed.), Handbook of public relations (pp. 205-214). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 205-214
-
-
Hutton, J.G.1
-
15
-
-
0003770049
-
-
Monroe, ME: Common Courage
-
Stauber, J. C., & Rampton, S. (1995). Toxic sludge is good for you: Lies, damn lies, and the public relations industry. Monroe, ME: Common Courage.
-
(1995)
Toxic sludge is good for you: Lies, damn lies, and the public relations industry
-
-
Stauber, J.C.1
Rampton, S.2
-
18
-
-
84950272745
-
How to please the CEO and keep your job
-
Woodrum, R. L. (1995). How to please the CEO and keep your job. Public Relations Strategist, 1(3), 7-12.
-
(1995)
Public Relations Strategist
, vol.1
, Issue.3
, pp. 7-12
-
-
Woodrum, R.L.1
-
19
-
-
19044365019
-
Every Thursday: Advertorials by Mobil Oil on the op-ed page of The New York Times
-
Brown, C., & Waltzer, B. K. (2005). Every Thursday: Advertorials by Mobil Oil on the op-ed page of The New York Times. Public Relations Review, 31, 197-208.
-
(2005)
Public Relations Review
, vol.31
, pp. 197-208
-
-
Brown, C.1
Waltzer, B.K.2
-
23
-
-
84877630249
-
Dissonant notes of a retiring feminist: Doris Fleishman's later years
-
Henry, S. (1998). Dissonant notes of a retiring feminist: Doris Fleishman's later years. Journal of Public Relations Research, 10, 1-35.
-
(1998)
Journal of Public Relations Research
, vol.10
, pp. 1-35
-
-
Henry, S.1
-
26
-
-
0009995161
-
Perspectives on public relations history
-
E. L.Toth & R. L.Heath (Eds.), Hillsdale, NJ: Lawrence Erlbaum
-
Pearson, R. (1992). Perspectives on public relations history. In E. L.Toth & R. L.Heath (Eds.), Rhetorical and critical approaches to public relations (pp. 111-130). Hillsdale, NJ: Lawrence Erlbaum.
-
(1992)
Rhetorical and critical approaches to public relations
, pp. 111-130
-
-
Pearson, R.1
-
27
-
-
84914927490
-
-
Garden City, NY: Doubleday Press
-
Ross, I. (1959). The image merchants. Garden City, NY: Doubleday Press.
-
(1959)
The image merchants
-
-
Ross, I.1
-
34
-
-
0004070942
-
-
Mahwah, NJ: Lawrence Erlbaum
-
Dozier, D. M., Grunig, L. A., & Grunig, J. A. (1995). Manager's guide to excellence in public relations and communication management. Mahwah, NJ: Lawrence Erlbaum.
-
(1995)
Manager's guide to excellence in public relations and communication management
-
-
Dozier, D.M.1
Grunig, L.A.2
Grunig, J.A.3
-
35
-
-
0003551671
-
-
Reading, MA: Addison-Wesley
-
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior. Reading, MA: Addison-Wesley.
-
(1975)
Belief, attitude, intention, and behavior
-
-
Fishbein, M.1
Ajzen, I.2
-
40
-
-
0003799143
-
-
(see especially chap. 10). Mahwah, NJ: Lawrence Erlbaum
-
Kelly, K. S. (1998). Effective fund-raising management (see especially chap. 10). Mahwah, NJ: Lawrence Erlbaum.
-
(1998)
Effective fund-raising management
-
-
Kelly, K.S.1
-
41
-
-
33750256849
-
Management community relationships to maximize mutual benefit: Doing well by doing good
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Ledingham, J. A., & Bruning, S. D. (2001). Management community relationships to maximize mutual benefit: Doing well by doing good. In R. L.Heath (Ed.), Handbook of public relations (pp. 527-534). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 527-534
-
-
Ledingham, J.A.1
Bruning, S.D.2
-
43
-
-
84965636015
-
Organizational paradigms for public relations research and practice
-
Trujillo, N., & Toth, E. L. (1987). Organizational paradigms for public relations research and practice. Management Communication Quarterly, 1, 199-281.
-
(1987)
Management Communication Quarterly
, vol.1
, pp. 199-281
-
-
Trujillo, N.1
Toth, E.L.2
-
44
-
-
63149183424
-
Relationships within communities: Public relations for the new century
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Wilson, L. J. (2001). Relationships within communities: Public relations for the new century. In R. L.Heath (Ed.), Handbook of public relations (pp. 521-526). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 521-526
-
-
Wilson, L.J.1
-
47
-
-
84950275837
-
-
Retrieved July 10, 2004, from
-
SRI Consulting Business Intelligence. (2004). About VALS. Retrieved July 10, 2004, from http://www.sric-bi.com/VALS/.
-
(2004)
About VALS
-
-
-
50
-
-
84950287683
-
Rebuilding trust in a world of disbelief
-
Allen, R. W. (1995). Rebuilding trust in a world of disbelief. Public Relations Strategist, 1(4), 13-16.
-
(1995)
Public Relations Strategist
, vol.1
, Issue.4
, pp. 13-16
-
-
Allen, R.W.1
-
51
-
-
84992932771
-
Stakeholder strategy for public relations
-
Carroll, A. B. (1998). Stakeholder strategy for public relations. Public Relations Strategist, 3(4), 38-40.
-
(1998)
Public Relations Strategist
, vol.3
, Issue.4
, pp. 38-40
-
-
Carroll, A.B.1
-
52
-
-
0004070942
-
-
Mahwah, NJ: Lawrence Erlbaum
-
Dozier, D. M., Grunig, L. A., & Grunig, J. A. (1995). Manager's guide to excellence in public relations and communication management. Mahwah, NJ: Lawrence Erlbaum.
-
(1995)
Manager's guide to excellence in public relations and communication management
-
-
Dozier, D.M.1
Grunig, L.A.2
Grunig, J.A.3
-
54
-
-
84950261465
-
Managing the growth of your business (and getting a good night's sleep)
-
Gaschen, D. J. (1998). Managing the growth of your business (and getting a good night's sleep). Public Relations Tactics, 5(7), 12-13.
-
(1998)
Public Relations Tactics
, vol.5
, Issue.7
, pp. 12-13
-
-
Gaschen, D.J.1
-
56
-
-
0038326092
-
What have you done for me lately? Exploring effectiveness in public relations
-
Hon, L. C. (1997). What have you done for me lately? Exploring effectiveness in public relations. Journal of Public Relations Research, 9, 1-30.
-
(1997)
Journal of Public Relations Research
, vol.9
, pp. 1-30
-
-
Hon, L.C.1
-
57
-
-
0000601366
-
Demonstrating effectiveness in public relations: Goals, objectives, and evaluation
-
Hon, L. C. (1998). Demonstrating effectiveness in public relations: Goals, objectives, and evaluation. Journal of Public Relations Research, 10, 103-135.
-
(1998)
Journal of Public Relations Research
, vol.10
, pp. 103-135
-
-
Hon, L.C.1
-
59
-
-
84950249771
-
Program/action plans
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Kazoleas, D. (2005). Program/action plans. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 648-650). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 648-650
-
-
Kazoleas, D.1
-
61
-
-
84950274457
-
Building long-term relationships
-
Stern, S. (1998). Building long-term relationships. Public Relations Tactics, 5(7), 11-12.
-
(1998)
Public Relations Tactics
, vol.5
, Issue.7
, pp. 11-12
-
-
Stern, S.1
-
62
-
-
84950284125
-
Goodwill hunting: How community service can recharge your career
-
Suggs, S. (1998). Goodwill hunting: How community service can recharge your career. Public Relations Tactics, 5(12), 24-25.
-
(1998)
Public Relations Tactics
, vol.5
, Issue.12
, pp. 24-25
-
-
Suggs, S.1
-
63
-
-
19044383969
-
Elmo's story: A ticklish media creation
-
Turner, L. J. (2005). Elmo's story: A ticklish media creation. Public Relations Review, 31, 297-299.
-
(2005)
Public Relations Review
, vol.31
, pp. 297-299
-
-
Turner, L.J.1
-
65
-
-
84951275549
-
Extending strategic planning to communication tactics
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Wilson, L. J. (2001). Extending strategic planning to communication tactics. In R. L.Heath (Ed.), Handbook of public relations (pp. 215-222). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 215-222
-
-
Wilson, L.J.1
-
66
-
-
80655145382
-
Marrying the functions: The importance of media relations in public affairs planning
-
Adams, W. C. (1995). Marrying the functions: The importance of media relations in public affairs planning. Public Relations Quarterly, 40(3), 7-11.
-
(1995)
Public Relations Quarterly
, vol.40
, Issue.3
, pp. 7-11
-
-
Adams, W.C.1
-
67
-
-
0002844104
-
A comparison of sex roles in public relations
-
Broom, G. M. (1982). A comparison of sex roles in public relations. Public Relations Review, 8(3), 17-22.
-
(1982)
Public Relations Review
, vol.8
, Issue.3
, pp. 17-22
-
-
Broom, G.M.1
-
68
-
-
0002707116
-
Advancement for public relations role models
-
Broom, G. M., & Dozier, D. M. (1986). Advancement for public relations role models. Public Relations Review, 12(1), 37-56.
-
(1986)
Public Relations Review
, vol.12
, Issue.1
, pp. 37-56
-
-
Broom, G.M.1
Dozier, D.M.2
-
69
-
-
0000371701
-
Public relations and the production of news: A critical review and theoretical framework
-
B. R.Burleson (Ed.), Thousand Oaks, CA: Sage
-
Cameron, G. T., Sallot, L. M., & Curtin, P. A. (1997). Public relations and the production of news: A critical review and theoretical framework. In B. R.Burleson (Ed.), Communication yearbook 20 (pp. 111-155). Thousand Oaks, CA: Sage.
-
(1997)
Communication yearbook 20
, pp. 111-155
-
-
Cameron, G.T.1
Sallot, L.M.2
Curtin, P.A.3
-
70
-
-
84970515305
-
Choosing the right words: The development of guidelines for the selection of the "appropriate" crisis-response strategies
-
Coombs, W. T. (1995). Choosing the right words: The development of guidelines for the selection of the "appropriate" crisis-response strategies. Management Communication Quarterly, 8, 447-476.
-
(1995)
Management Communication Quarterly
, vol.8
, pp. 447-476
-
-
Coombs, W.T.1
-
71
-
-
84970699526
-
An information campaign that changed community attitudes
-
Douglas, D. F., Westley, B. N., & Chaffee, S. H. (1970). An information campaign that changed community attitudes. Journalism Quarterly, 47, 479-487, 492.
-
(1970)
Journalism Quarterly
, vol.47
, pp. 479-487 492
-
-
Douglas, D.F.1
Westley, B.N.2
Chaffee, S.H.3
-
72
-
-
84950243630
-
Recalls of body parts: Problems and solutions
-
Gibson, D. (2002). Recalls of body parts: Problems and solutions. Public Relations Quarterly, 47(3), 36-43.
-
(2002)
Public Relations Quarterly
, vol.47
, Issue.3
, pp. 36-43
-
-
Gibson, D.1
-
73
-
-
34247962291
-
Some reasons why information campaigns can succeed
-
Mendelsohn, H. (1973). Some reasons why information campaigns can succeed. Public Opinion Quarterly, 37, 50-61.
-
(1973)
Public Opinion Quarterly
, vol.37
, pp. 50-61
-
-
Mendelsohn, H.1
-
74
-
-
84951291981
-
The centrality of organizational legitimacy to public relations practice
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Metzler, M. S. (2001). The centrality of organizational legitimacy to public relations practice. In R. L.Heath (Ed.), Handbook of public relations (pp. 321-334). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 321-334
-
-
Metzler, M.S.1
-
76
-
-
84951310235
-
Using the collapse model of corporate image for campaign message design
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Moffitt, M. A. (2001). Using the collapse model of corporate image for campaign message design. In R. L.Heath (Ed.), Handbook of public relations (pp. 347-356). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 347-356
-
-
Moffitt, M.A.1
-
77
-
-
84950260838
-
Building a winning corporate personality
-
Teller, H. R. (2002). Building a winning corporate personality. Public Relations Strategist, 8(1), 18-23.
-
(2002)
Public Relations Strategist
, vol.8
, Issue.1
, pp. 18-23
-
-
Teller, H.R.1
-
78
-
-
84950250435
-
Setting clear goals: The key ingredient to effective communications planning
-
Temple, K. R. (2002). Setting clear goals: The key ingredient to effective communications planning. Public Relations Quarterly, 47(2), 32-35.
-
(2002)
Public Relations Quarterly
, vol.47
, Issue.2
, pp. 32-35
-
-
Temple, K.R.1
-
81
-
-
84950241406
-
Public relations research
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Coombs, W. T. (2005). Public relations research. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 693-696). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 693-696
-
-
Coombs, W.T.1
-
82
-
-
85066227311
-
The dynamics of issue activation and response: An issue process model
-
Hallahan, K. (2001). The dynamics of issue activation and response: An issue process model. Journal of Public Relations Research, 13, 27-69.
-
(2001)
Journal of Public Relations Research
, vol.13
, pp. 27-69
-
-
Hallahan, K.1
-
83
-
-
84950272321
-
Winning support for the function, ensuring relevancy to corporate strategy and measuring results
-
W.Pedersen (Ed.), Washington, DC: Public Affairs Council
-
Handwerk, P. S. (1998). Winning support for the function, ensuring relevancy to corporate strategy and measuring results. In W.Pedersen (Ed.), Making community relations pay off: Tools & strategies (pp. 35-37). Washington, DC: Public Affairs Council.
-
(1998)
Making community relations pay off: Tools & strategies
, pp. 35-37
-
-
Handwerk, P.S.1
-
85
-
-
84950298263
-
Benchmarking
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Stacks, D. W. (2005). Benchmarking. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 74-76). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 74-76
-
-
Stacks, D.W.1
-
86
-
-
85066210693
-
Measuring the economic value of public relations
-
Yungwook, K. (2001). Measuring the economic value of public relations. Journal of Public Relations Research, 13, 3-25.
-
(2001)
Journal of Public Relations Research
, vol.13
, pp. 3-25
-
-
Yungwook, K.1
-
87
-
-
84993086781
-
Getting past platitudes: Factors limiting accommodation in public relations
-
Cameron, G. T., Cropp, F., & Reber, B. H. (2001). Getting past platitudes: Factors limiting accommodation in public relations. Journal of Communication Management, 5(3), 242-261.
-
(2001)
Journal of Communication Management
, vol.5
, Issue.3
, pp. 242-261
-
-
Cameron, G.T.1
Cropp, F.2
Reber, B.H.3
-
88
-
-
0002128427
-
It depends: A contingency theory of accommodation in public relations
-
Cancel, A. E., Cameron, G. T., Sallot, L. M., & Mitrock, M. A. (1997). It depends: A contingency theory of accommodation in public relations. Journal of Public Relations Research, 9, 31-36.
-
(1997)
Journal of Public Relations Research
, vol.9
, pp. 31-36
-
-
Cancel, A.E.1
Cameron, G.T.2
Sallot, L.M.3
Mitrock, M.A.4
-
89
-
-
84950262046
-
Crisis and crisis management
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Coombs, W. T. (2005). Crisis and crisis management. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 217-221). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 217-221
-
-
Coombs, W.T.1
-
90
-
-
84942239123
-
Crisis communication
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Coombs, W. T. (2005). Crisis communication. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 221-224). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 221-224
-
-
Coombs, W.T.1
-
91
-
-
0001889903
-
Two-way symmetrical public relations: Past, present, and future
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Grunig, J. E. (2001). Two-way symmetrical public relations: Past, present, and future. In R. L.Heath (Ed.), Handbook of public relations (pp. 31-50). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 31-50
-
-
Grunig, J.E.1
-
92
-
-
0012128923
-
A rhetorical enactment rationale for public relations: The good organization communicating well
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Heath, R. L. (2001). A rhetorical enactment rationale for public relations: The good organization communicating well. In R. L.Heath (Ed.), Handbook of public relations (pp. 11-30). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 11-30
-
-
Heath, R.L.1
-
93
-
-
84950245147
-
Mutually beneficial relationships
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Heath, R. L. (2005). Mutually beneficial relationships. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 552-556). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 552-556
-
-
Heath, R.L.1
-
94
-
-
33646502712
-
A relational approach examining the interplay of prior reputation and immediate response to a crisis
-
Lyon, L., & Cameron, G. T. (2004). A relational approach examining the interplay of prior reputation and immediate response to a crisis. Journal of Public Relations Research, 16, 213-242.
-
(2004)
Journal of Public Relations Research
, vol.16
, pp. 213-242
-
-
Lyon, L.1
Cameron, G.T.2
-
95
-
-
34247511568
-
Risk communication
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Palenchar, M. J. (2005). Risk communication. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 752-755). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 752-755
-
-
Palenchar, M.J.1
-
96
-
-
10844297526
-
The relative effectiveness of inoculation, bolstering, and combined approaches to crisis communication
-
Wan, H. H., & Pfau, M. (2004). The relative effectiveness of inoculation, bolstering, and combined approaches to crisis communication. Journal of Public Relations Research, 16, 301-328.
-
(2004)
Journal of Public Relations Research
, vol.16
, pp. 301-328
-
-
Wan, H.H.1
Pfau, M.2
-
97
-
-
34547448766
-
Ethics of public relations
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Bowen, S. A. (2005). Ethics of public relations. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 294-297). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 294-297
-
-
Bowen, S.A.1
-
98
-
-
84951286263
-
Public relations and social responsibility
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Daugherty, E. L. (2001). Public relations and social responsibility. In R. L.Heath (Ed.), Handbook of public relations (pp. 389-402). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 389-402
-
-
Daugherty, E.L.1
-
99
-
-
84956719919
-
Ethics in public relations: Theory and practice
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Day, K. D., Dong, Q., & Robins, C. (2001). Ethics in public relations: Theory and practice. In R. L.Heath (Ed.), Handbook of public relations (pp. 411-422). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 411-422
-
-
Day, K.D.1
Dong, Q.2
Robins, C.3
-
100
-
-
84950293031
-
"The Dream" in danger
-
"The Dream" in danger. (1995). Public Relations Strategist, 1(1), 44-45.
-
(1995)
Public Relations Strategist
, vol.1
, Issue.1
, pp. 44-45
-
-
-
101
-
-
0346352797
-
-
W. C.Frederick & L. E.Preston (Eds.), Greenwich, CT: JAI Press
-
Frederick, W. C., & Weber, J. (1990). In W. C.Frederick & L. E.Preston (Eds.), Business ethics: Research issues and empirical studies (pp. 123-144). Greenwich, CT: JAI Press.
-
(1990)
Business ethics: Research issues and empirical studies
, pp. 123-144
-
-
Frederick, W.C.1
Weber, J.2
-
103
-
-
84951285707
-
Stewardship: The fifth step in the public relations process
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Kelly, K. S. (2001). Stewardship: The fifth step in the public relations process. In R. L.Heath (Ed.), Handbook of public relations (pp. 279-289). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 279-289
-
-
Kelly, K.S.1
-
104
-
-
84950239052
-
The measurement of ethics: Instruments applicable to public relations
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Leeper, K. A. (2001). The measurement of ethics: Instruments applicable to public relations. In R. L.Heath (Ed.), Handbook of public relations (pp. 435-440). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 435-440
-
-
Leeper, K.A.1
-
105
-
-
84950302252
-
Codes of ethics
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Seeger, M. W., Sellnow, T. L., & Ulmer, R. R. (2005). Codes of ethics. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 138-140). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 138-140
-
-
Seeger, M.W.1
Sellnow, T.L.2
Ulmer, R.R.3
-
106
-
-
84867707305
-
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Sellnow, T. L., Seeger, M. W., & Ulmer, R. R. (2005). In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 140-142). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 140-142
-
-
Sellnow, T.L.1
Seeger, M.W.2
Ulmer, R.R.3
-
107
-
-
0003770049
-
-
Monroe, ME: Common Courage
-
Stauber, J. C., & Rampton, S. (1995). Toxic sludge is good for you: Lies, damn lies, and the public relations industry. Monroe, ME: Common Courage.
-
(1995)
Toxic sludge is good for you: Lies, damn lies, and the public relations industry
-
-
Stauber, J.C.1
Rampton, S.2
-
108
-
-
0010093403
-
The ethics of manipulated communication
-
Strenski, J. B. (1995). The ethics of manipulated communication. Public Relations Quarterly, 40(3), 33-35.
-
(1995)
Public Relations Quarterly
, vol.40
, Issue.3
, pp. 33-35
-
-
Strenski, J.B.1
-
110
-
-
85066183914
-
Private issues and public policy: Locating the corporate agenda in agenda-setting theory
-
Berger, B. K. (2001). Private issues and public policy: Locating the corporate agenda in agenda-setting theory. Journal of Public Relations Research, 13, 91-123.
-
(2001)
Journal of Public Relations Research
, vol.13
, pp. 91-123
-
-
Berger, B.K.1
-
113
-
-
3042944483
-
Managing issues and influencing public policy
-
Crable, R. E., & Vibbert, S. L. (1985). Managing issues and influencing public policy. Public Relations Review, 11(2), 3-16.
-
(1985)
Public Relations Review
, vol.11
, Issue.2
, pp. 3-16
-
-
Crable, R.E.1
Vibbert, S.L.2
-
115
-
-
71449090099
-
Activist groups and the new technologies: Influencing the public affairs agenda
-
L. BDennis (Ed.), Lanham, MD: University Press of America and Public Relations Society of America
-
Nelson, R. A. (1996). Activist groups and the new technologies: Influencing the public affairs agenda. In L. BDennis (Ed.), Practical public affairs in an era of change: A communications guide for business, government, and college (pp. 413-422). Lanham, MD: University Press of America and Public Relations Society of America.
-
(1996)
Practical public affairs in an era of change: A communications guide for business, government, and college
, pp. 413-422
-
-
Nelson, R.A.1
-
116
-
-
84919220633
-
Building an issue management system
-
Tucker, K., & Trumpfheller, B. (1993). Building an issue management system. Public Relations Journal, 49(11), 36-37.
-
(1993)
Public Relations Journal
, vol.49
, Issue.11
, pp. 36-37
-
-
Tucker, K.1
Trumpfheller, B.2
-
118
-
-
0348030071
-
Public relations and circumvention of the press
-
Hallahan, K. (1994). Public relations and circumvention of the press. Public Relations Quarterly, 39(2), 17-19.
-
(1994)
Public Relations Quarterly
, vol.39
, Issue.2
, pp. 17-19
-
-
Hallahan, K.1
-
119
-
-
84951264761
-
Strategic media planning: Toward an integrated public relations media model
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Hallahan, K. (2000). Strategic media planning: Toward an integrated public relations media model. In R. L.Heath (Ed.), Handbook of public relations (pp. 461-470). Thousand Oaks, CA: Sage.
-
(2000)
Handbook of public relations
, pp. 461-470
-
-
Hallahan, K.1
-
120
-
-
54049149131
-
-
Thousand Oaks, CA: Sage. (The encyclopedia is loaded with details on media, media planning, media tools, and media techniques.)
-
Heath, R. L. (2005). Encyclopedia of public relations. Thousand Oaks, CA: Sage. (The encyclopedia is loaded with details on media, media planning, media tools, and media techniques.)
-
(2005)
Encyclopedia of public relations
-
-
Heath, R.L.1
-
122
-
-
0000531946
-
Public relations and technology: Practitioner perspectives
-
Johnson, M. A. (1997). Public relations and technology: Practitioner perspectives. Journal of Public Relations Research, 9, 213-236.
-
(1997)
Journal of Public Relations Research
, vol.9
, pp. 213-236
-
-
Johnson, M.A.1
-
125
-
-
58149372946
-
Selecting channels for institutional public relations
-
Schultz, D. F., & Glynn, C. J. (1989). Selecting channels for institutional public relations. Public Relations Review, 15(4), 24-36.
-
(1989)
Public Relations Review
, vol.15
, Issue.4
, pp. 24-36
-
-
Schultz, D.F.1
Glynn, C.J.2
-
129
-
-
84950291120
-
Web site worthiness: How some organizations reap rewards
-
Beard, C. K. (1998). Web site worthiness: How some organizations reap rewards. Public Relations Tactics, 5(11), 28-29.
-
(1998)
Public Relations Tactics
, vol.5
, Issue.11
, pp. 28-29
-
-
Beard, C.K.1
-
130
-
-
84950254969
-
The world's most valuable brands: Blind faith
-
Bible, G. (1996). The world's most valuable brands: Blind faith. Financial World, 165(10), 50-65.
-
(1996)
Financial World
, vol.165
, Issue.10
, pp. 50-65
-
-
Bible, G.1
-
131
-
-
84950256080
-
How the best writers do it
-
Brown, K. (1997). How the best writers do it. Quill, 85(5), 11-14.
-
(1997)
Quill
, vol.85
, Issue.5
, pp. 11-14
-
-
Brown, K.1
-
132
-
-
84950235415
-
Do the right thing: Designing contests for kids
-
Cain, D. (1997). Do the right thing: Designing contests for kids. Promo, 10(4), 110.
-
(1997)
Promo
, vol.10
, Issue.4
, pp. 110
-
-
Cain, D.1
-
134
-
-
84917485562
-
Lucky Strike Green campaign
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Coombs, W. T. (2005). Lucky Strike Green campaign. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 495-498). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 495-498
-
-
Coombs, W.T.1
-
135
-
-
84950238059
-
How to get the biggest bang out of your next spokesperson campaign
-
Durham, D. (1997). How to get the biggest bang out of your next spokesperson campaign. Public Relations Quarterly, 42(1), 38-41.
-
(1997)
Public Relations Quarterly
, vol.42
, Issue.1
, pp. 38-41
-
-
Durham, D.1
-
138
-
-
84950258079
-
Battle of the currents
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Hearit, K. M. (2005). Battle of the currents. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 68-70). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 68-70
-
-
Hearit, K.M.1
-
140
-
-
84950268959
-
Promotion
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Heath, R. L. (2005). Promotion. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 650-652). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 650-652
-
-
Heath, R.L.1
-
141
-
-
84950263868
-
Unleashing the power of branding
-
Hines, B. (1998). Unleashing the power of branding. Public Relations Strategist, 4(2), 24-26.
-
(1998)
Public Relations Strategist
, vol.4
, Issue.2
, pp. 24-26
-
-
Hines, B.1
-
142
-
-
84950240388
-
Marketing communications: Teamwork and sophisticated sequencing will maximize results
-
Howard, C. M. (1997). Marketing communications: Teamwork and sophisticated sequencing will maximize results. Public Relations Quarterly, 42(4), 23-25.
-
(1997)
Public Relations Quarterly
, vol.42
, Issue.4
, pp. 23-25
-
-
Howard, C.M.1
-
143
-
-
84950296133
-
Get smart: A reporter's take on good PR practices
-
Lubove, S. (1998). Get smart: A reporter's take on good PR practices. Public Relations Tactics, 5(10), 20-21.
-
(1998)
Public Relations Tactics
, vol.5
, Issue.10
, pp. 20-21
-
-
Lubove, S.1
-
144
-
-
84950294453
-
Publicity
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Lyon, L. (2005). Publicity. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 714-716). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 714-716
-
-
Lyon, L.1
-
145
-
-
84950247450
-
The lighter side of promotions
-
Maynard, R. (1996). The lighter side of promotions. Nation's Business, 84(7), 48.
-
(1996)
Nation's Business
, vol.84
, Issue.7
, pp. 48
-
-
Maynard, R.1
-
147
-
-
0003412040
-
-
(7th ed.). Belmont, CA: Wadsworth
-
Newsom, D., Turk, J. V. S., & Kruckeberg, D. (2000). This is PR: The realities of public relations (7th ed.). Belmont, CA: Wadsworth.
-
(2000)
This is PR: The realities of public relations
-
-
Newsom, D.1
Turk, J.V.S.2
Kruckeberg, D.3
-
148
-
-
84950238817
-
P. T. Barnum
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Papinchak, K. M. (2005). P. T. Barnum. In R. L.Heath (Ed.), Encyclopedia of public relations(pp. 94-97). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 94-97
-
-
Papinchak, K.M.1
-
149
-
-
84950241187
-
The power of publicity
-
Ries, A., & Ries, L. (1998). The power of publicity. Public Relations Strategist, 4(4), 18-20.
-
(1998)
Public Relations Strategist
, vol.4
, Issue.4
, pp. 18-20
-
-
Ries, A.1
Ries, L.2
-
151
-
-
84950258009
-
Happy birthday to us
-
Spethmann, B. (1998). Happy birthday to us. Promo, 11(5), 36-39.
-
(1998)
Promo
, vol.11
, Issue.5
, pp. 36-39
-
-
Spethmann, B.1
-
152
-
-
84858625213
-
Hello, Dalai! Publicizing the Dalai Lama and the Tibetan cause
-
Stateman, A. (1999). Hello, Dalai! Publicizing the Dalai Lama and the Tibetan cause. Public Relations Tactics, 6(8), 1, 16.
-
(1999)
Public Relations Tactics
, vol.6
, Issue.8
-
-
Stateman, A.1
-
153
-
-
84950294298
-
The money pit: How PR helped make "Millionaire" a TV blockbuster
-
Stateman, A. (2000). The money pit: How PR helped make "Millionaire" a TV blockbuster. Public Relations Tactics, 7(1), 9, 29.
-
(2000)
Public Relations Tactics
, vol.7
, Issue.1
-
-
Stateman, A.1
-
155
-
-
0007073393
-
-
(3rd ed.). Upper Saddle River, NJ: Prentice Hall
-
Tucker, K., Derelian, D., & Rouner, D. (1997). Public relations writing: An issue-driven behavioral approach (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
-
(1997)
Public relations writing: An issue-driven behavioral approach
-
-
Tucker, K.1
Derelian, D.2
Rouner, D.3
-
157
-
-
71949124580
-
Predicting willingness to negotiate: The effects of perceived power and trustworthiness in a model of strategic public relations
-
Christen, C. T. (2004). Predicting willingness to negotiate: The effects of perceived power and trustworthiness in a model of strategic public relations. Journal of Public Relations Research, 16, 243-267.
-
(2004)
Journal of Public Relations Research
, vol.16
, pp. 243-267
-
-
Christen, C.T.1
-
158
-
-
84951281176
-
Public relations and conflict resolution
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Plowman, K. D., Briggs, W. C., & Huang, Y. H. (2001). Public relations and conflict resolution. In R. L.Heath (Ed.), Handbook of public relations (pp. 301-310). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 301-310
-
-
Plowman, K.D.1
Briggs, W.C.2
Huang, Y.H.3
-
159
-
-
84951280488
-
Activism
-
R. L.Heath (Ed.),. Thousand Oaks, CA: Sage
-
Smith, M. F., & Ferguson, D. P. (2001). Activism. In R. L.Heath (Ed.), Handbook of public relations. (pp. 291-300. Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 291-300
-
-
Smith, M.F.1
Ferguson, D.P.2
-
160
-
-
84950297554
-
Looking back at 30 months of self-employment
-
Burns, R. L. (1999). Looking back at 30 months of self-employment. Public Relations Tactics, 6(3), 20.
-
(1999)
Public Relations Tactics
, vol.6
, Issue.3
, pp. 20
-
-
Burns, R.L.1
-
162
-
-
0033096197
-
Public relations education: Where is pedagogy?
-
Coombs, W. T., & Rybacki, K. (1999). Public relations education: Where is pedagogy? Public Relations Review, 25, 55-64.
-
(1999)
Public Relations Review
, vol.25
, pp. 55-64
-
-
Coombs, W.T.1
Rybacki, K.2
-
163
-
-
84950252831
-
Speaking out of school: Collaboration in the field sparks innovation in the classroom
-
Drake, J. W. (1999). Speaking out of school: Collaboration in the field sparks innovation in the classroom. Public Relations Tactics, 6(9), 28-29.
-
(1999)
Public Relations Tactics
, vol.6
, Issue.9
, pp. 28-29
-
-
Drake, J.W.1
-
164
-
-
84950253930
-
PR students should learn to do the math
-
Gaschen, D. J. (1999). PR students should learn to do the math. Public Relations Tactics, 6(9), 37.
-
(1999)
Public Relations Tactics
, vol.6
, Issue.9
, pp. 37
-
-
Gaschen, D.J.1
-
165
-
-
0033096113
-
Outcomes desired by practitioners and academics
-
Neff, B. D., Walker, G., Smith, M. F., & Creedon, P. J. (1999). Outcomes desired by practitioners and academics. Public Relations Review, 25, 29.
-
(1999)
Public Relations Review
, vol.25
, pp. 29
-
-
Neff, B.D.1
Walker, G.2
Smith, M.F.3
Creedon, P.J.4
-
166
-
-
84950282100
-
Public relations students: Today good, tomorrow better
-
Paluszek, J. L. (2000). Public relations students: Today good, tomorrow better. Public Relations Strategist, 5(4), 27-28.
-
(2000)
Public Relations Strategist
, vol.5
, Issue.4
, pp. 27-28
-
-
Paluszek, J.L.1
-
167
-
-
0033095790
-
Assessment of undergraduate and graduate programs
-
Rybacki, D., & Lattimore, D. (1999). Assessment of undergraduate and graduate programs. Public Relations Review, 25, 65-76.
-
(1999)
Public Relations Review
, vol.25
, pp. 65-76
-
-
Rybacki, D.1
Lattimore, D.2
-
168
-
-
84950300980
-
A Sharpe perspective on PR education
-
Sharpe, M. L. (1999). A Sharpe perspective on PR education. Public Relations Tactics, 6(2), 30.
-
(1999)
Public Relations Tactics
, vol.6
, Issue.2
, pp. 30
-
-
Sharpe, M.L.1
-
169
-
-
0033095406
-
Perceptions of public relations education
-
Stacks, D. W., Botan, C., & Turk, J. V. (1999). Perceptions of public relations education. Public Relations Review, 25, 9-10.
-
(1999)
Public Relations Review
, vol.25
, pp. 9-10
-
-
Stacks, D.W.1
Botan, C.2
Turk, J.V.3
-
170
-
-
0033096128
-
Models for instruction and curriculum
-
Toth, E. L. (1999). Models for instruction and curriculum. Public Relations Review, 25, 45-54.
-
(1999)
Public Relations Review
, vol.25
, pp. 45-54
-
-
Toth, E.L.1
-
171
-
-
0032162298
-
The Internet as potential equalizer: New leverage for confronting social irresponsibility
-
Coombs, W. T. (1998). The Internet as potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review, 24, 289-304.
-
(1998)
Public Relations Review
, vol.24
, pp. 289-304
-
-
Coombs, W.T.1
-
172
-
-
0032164095
-
New communication technologies: An issues management point of view
-
Heath, R. L. (1998). New communication technologies: An issues management point of view. Public Relations Review, 24, 273-288.
-
(1998)
Public Relations Review
, vol.24
, pp. 273-288
-
-
Heath, R.L.1
-
173
-
-
0007031512
-
Globalization-the frontier of multinationalism and cultural diversity
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Heath, R. L. (2001). Globalization-the frontier of multinationalism and cultural diversity. In R. L.Heath (Ed.), Handbook of public relations (pp. 625-628). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 625-628
-
-
Heath, R.L.1
-
174
-
-
2342584863
-
-
Mahwah, NJ: Lawrence Erlbaum
-
Sriramesh, K., & Vercic, D. (2003). The global public relations handbook: Theory, research, and practice. Mahwah, NJ: Lawrence Erlbaum.
-
(2003)
The global public relations handbook: Theory, research, and practice
-
-
Sriramesh, K.1
Vercic, D.2
-
175
-
-
84951267642
-
International public relations: Opportunities and challenges for the 21st century
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Taylor, M. (2001). International public relations: Opportunities and challenges for the 21st century. In R. L.Heath (Ed.), Handbook of public relations (pp. 629-638). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 629-638
-
-
Taylor, M.1
-
176
-
-
2342539768
-
Exploring public relations in Croatia through relational communication and media richness theories
-
Taylor, M. (2004). Exploring public relations in Croatia through relational communication and media richness theories. Public Relations Review, 30, 145-160.
-
(2004)
Public Relations Review
, vol.30
, pp. 145-160
-
-
Taylor, M.1
-
177
-
-
79551690073
-
Intercultural communication theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Taylor, M. (2005). Intercultural communication theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 428-430). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 428-430
-
-
Taylor, M.1
-
179
-
-
84951272218
-
Effective public relations in the multinational organization
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Wakefield, R. I. (2001). Effective public relations in the multinational organization. In R. L.Heath (Ed.), Handbook of public relations (pp. 639-648). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 639-648
-
-
Wakefield, R.I.1
-
181
-
-
79961231246
-
Rhetoric (Trans. by W. R. Roberts)
-
R. MHutchins (Ed. in chief), Chicago: Encyclopaedia Britannica
-
Aristotle. (1952). Rhetoric (Trans. by W. R. Roberts). In R. MHutchins (Ed. in chief), Great books (Vol. 2, pp. 593-675). Chicago: Encyclopaedia Britannica.
-
(1952)
Great books
, vol.2
, pp. 593-675
-
-
-
182
-
-
70449811096
-
Rhetoric: Its function and its scope
-
Bryant, D. C. (1953). Rhetoric: Its function and its scope. Quarterly Journals of Speech, 39, 401-424.
-
(1953)
Quarterly Journals of Speech
, vol.39
, pp. 401-424
-
-
Bryant, D.C.1
-
183
-
-
0003604573
-
-
Berkeley: University of California Press
-
Burke, K. (1969). A rhetoric of motives. Berkeley: University of California Press.
-
(1969)
A rhetoric of motives
-
-
Burke, K.1
-
184
-
-
84950274917
-
-
(Trans. by G.Norlin). Isocrates, Cambridge, MA: Harvard University Press
-
Isocrates. (1929a). Against the sophists (Trans. by G.Norlin). Isocrates (Vol. 2, pp. 160-177). Cambridge, MA: Harvard University Press.
-
(1929)
Against the sophists
, vol.2
, pp. 160-177
-
-
-
185
-
-
84865216273
-
Antidosis
-
(Trans. by G.Norlin). Cambridge, MA: Harvard University Press
-
Isocrates. (1929b). Antidosis (Trans. by G.Norlin). Isocrates (Vol. 2, pp. 182-365). Cambridge, MA: Harvard University Press.
-
(1929)
Isocrates
, vol.2
, pp. 182-365
-
-
-
186
-
-
0345986722
-
The fairness in broadcasting doctrine and the Constitution: Forced one-stop shopping in the "marketplace of ideas."
-
Lentz, C. S. (1996). The fairness in broadcasting doctrine and the Constitution: Forced one-stop shopping in the "marketplace of ideas." University of Illinois Law Review, 271, 1-39.
-
(1996)
University of Illinois Law Review
, vol.271
, pp. 1-39
-
-
Lentz, C.S.1
-
187
-
-
0003891615
-
-
Chicago: University of Chicago Press
-
Mead, G. H. (1934). Mind, self, and society. Chicago: University of Chicago Press.
-
(1934)
Mind, self, and society
-
-
Mead, G.H.1
-
190
-
-
0039882656
-
The substance of rhetoric: Good reasons
-
Wallace, K. R. (1963). The substance of rhetoric: Good reasons. Quarterly Journal of Speech, 49, 239-249.
-
(1963)
Quarterly Journal of Speech
, vol.49
, pp. 239-249
-
-
Wallace, K.R.1
-
192
-
-
5244247845
-
-
(R. L.Johannesen, R.Strickland, & R. T.Eubanks, Eds.). Baton Rouge: Louisiana State University Press
-
Weaver, R. M. (1970). Language is sermonic (R. L.Johannesen, R.Strickland, & R. T.Eubanks, Eds.). Baton Rouge: Louisiana State University Press.
-
(1970)
Language is sermonic
-
-
Weaver, R.M.1
-
193
-
-
84950272745
-
How to please the CEO and keep your job
-
Woodrum, R. L. (1995). How to please the CEO and keep your job. Public Relations Strategist, 1(3), 7-12.
-
(1995)
Public Relations Strategist
, vol.1
, Issue.3
, pp. 7-12
-
-
Woodrum, R.L.1
-
195
-
-
0141808784
-
Issue management conference-a special report
-
(December 1)
-
Chase, W. H. (1982, December 1). Issue management conference-a special report. Corporate Public Issues and Their Management, 7, 1-2.
-
(1982)
Corporate Public Issues and Their Management
, vol.7
, pp. 1-2
-
-
Chase, W.H.1
-
201
-
-
0347336999
-
How AT&T's public relations policies developed
-
Griswold, G. (1967). How AT&T's public relations policies developed. Public Relations Quarterly, 12, 13.
-
(1967)
Public Relations Quarterly
, vol.12
, pp. 13
-
-
Griswold, G.1
-
205
-
-
84950243976
-
-
Retrieved July 7, 2005
-
International Association of Business Communicators. (2005). Retrieved July 7, 2005, from http://www.iabc.com/.
-
(2005)
-
-
-
206
-
-
84950255509
-
Indirect service of railroads
-
Lee, I. L. (1907). Indirect service of railroads. Moody's Magazine, 2, 580-584.
-
(1907)
Moody's Magazine
, vol.2
, pp. 580-584
-
-
Lee, I.L.1
-
207
-
-
84950276949
-
George Creel and the four-minute men: A milestone in public relations history
-
A. F.Alkhafaji (Ed.), Lanham, MD: University Press of America
-
Lubbers, C. A. (1996). George Creel and the four-minute men: A milestone in public relations history. In A. F.Alkhafaji (Ed.), Business research yearbook (pp. 719-723). Lanham, MD: University Press of America.
-
(1996)
Business research yearbook
, pp. 719-723
-
-
Lubbers, C.A.1
-
209
-
-
84950260052
-
-
Retrieved July 7, 2005
-
Public Relations Society of America. (2005). Retrieved July 7, 2005, from http://www.prsa.org.
-
(2005)
-
-
-
211
-
-
84950288938
-
Managing the issues of the 1980s
-
Renfro, W. L. (1982). Managing the issues of the 1980s. The Futurist, 16(8), 61-66.
-
(1982)
The Futurist
, vol.16
, Issue.8
, pp. 61-66
-
-
Renfro, W.L.1
-
212
-
-
0039942968
-
Advertising and public utilities: 1900-1917
-
Schultze, Q. J. (1981). Advertising and public utilities: 1900-1917. Journal of Advertising, 10(4), 41-44, 48.
-
(1981)
Journal of Advertising
, vol.10
, Issue.4
, pp. 41-44 48
-
-
Schultze, Q.J.1
-
213
-
-
0014684374
-
Social benefit versus technological risk
-
Starr, C. (1969). Social benefit versus technological risk. Science, 165, 1232-1238.
-
(1969)
Science
, vol.165
, pp. 1232-1238
-
-
Starr, C.1
-
214
-
-
0003770049
-
-
Monroe, ME: Common Courage
-
Stauber, J. C., & Rampton, S. (1995). Toxic sludge is good for you: Lies, damn lies, and the public relations industry. Monroe, ME: Common Courage.
-
(1995)
Toxic sludge is good for you: Lies, damn lies, and the public relations industry
-
-
Stauber, J.C.1
Rampton, S.2
-
217
-
-
0002464922
-
Toward a concept and theory of organization-public relationships
-
Broom, G. M., Casey, S., & Ritchey, J. (1997). Toward a concept and theory of organization-public relationships. Journal of Public Relations Research, 9, 83-98.
-
(1997)
Journal of Public Relations Research
, vol.9
, pp. 83-98
-
-
Broom, G.M.1
Casey, S.2
Ritchey, J.3
-
218
-
-
0003604573
-
-
Berkeley: University of California Press
-
Burke, K. (1969). A rhetoric of motives. Berkeley: University of California Press.
-
(1969)
A rhetoric of motives
-
-
Burke, K.1
-
219
-
-
84874267702
-
Strategically reaching the gay market
-
Ewell, E. (1996). Strategically reaching the gay market. Public Relations Strategist, 2(4), 30-35.
-
(1996)
Public Relations Strategist
, vol.2
, Issue.4
, pp. 30-35
-
-
Ewell, E.1
-
223
-
-
70749122658
-
Relationship management theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Ledingham, J. A. (2005). Relationship management theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 740-743). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 740-743
-
-
Ledingham, J.A.1
-
224
-
-
0002951599
-
Relationship management in public relations: Dimensions of an organization-public relationship
-
Ledingham, J. A., & Bruning, S. D. (1998). Relationship management in public relations: Dimensions of an organization-public relationship. Public Relations Review, 24, 55-66.
-
(1998)
Public Relations Review
, vol.24
, pp. 55-66
-
-
Ledingham, J.A.1
Bruning, S.D.2
-
226
-
-
84917431381
-
Identification
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Quesinberry, A. A. (2005). Identification. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 403-405). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 403-405
-
-
Quesinberry, A.A.1
-
227
-
-
84990321345
-
Helping crisis managers protect reputational assets: Initial tests of the situational crisis communication theory
-
Coombs, W. T., & Holladay, S. J. (2002). Helping crisis managers protect reputational assets: Initial tests of the situational crisis communication theory. Management Communication Quarterly, 16, 165-186.
-
(2002)
Management Communication Quarterly
, vol.16
, pp. 165-186
-
-
Coombs, W.T.1
Holladay, S.J.2
-
229
-
-
84950269102
-
Sampling
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Holladay, S. J. (2005). Sampling. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 763-764). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 763-764
-
-
Holladay, S.J.1
-
230
-
-
84950285059
-
-
(July)
-
Honesty and ethical standards. (1983, July). Gallup Report, No. 214, p. 19.
-
(1983)
Gallup Report
, Issue.214
-
-
-
231
-
-
84950289159
-
-
(July)
-
Honesty and ethical standards. (1993, July). Gallup Report, No. 334, pp. 37-39.
-
(1993)
Gallup Report
, Issue.334
, pp. 37-39
-
-
-
232
-
-
84914844297
-
Corporate crime: The untold story
-
(September 6)
-
Kelly, O. (1982, September 6). Corporate crime: The untold story. U.S. News & World Report, 93, pp. 25-29.
-
(1982)
U.S. News & World Report
, vol.93
, pp. 25-29
-
-
Kelly, O.1
-
233
-
-
84950258482
-
Communication audit and auditing
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Kinnick, K. N. (2005). Communication audit and auditing. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 158-161). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 158-161
-
-
Kinnick, K.N.1
-
235
-
-
85013257160
-
Corporate use of research in public relations
-
(Winter)
-
Lerbinger, O. (1997, Winter). Corporate use of research in public relations. Public Relations Review, 3, 11-19.
-
(1997)
Public Relations Review
, vol.3
, pp. 11-19
-
-
Lerbinger, O.1
-
237
-
-
84950281305
-
-
(November)
-
Nurses remain at top of honesty and ethics poll. (2000, November). Gallup Poll Monthly, No. 422, pp. 45-48.
-
(2000)
Gallup Poll Monthly
, Issue.422
, pp. 45-48
-
-
-
241
-
-
84886829180
-
Objectives
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Coombs, W. T. (2005). Objectives. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 583-584). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 583-584
-
-
Coombs, W.T.1
-
243
-
-
79957496228
-
Communication management
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Hallahan, K. (2005). Communication management. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 161-164). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 161-164
-
-
Hallahan, K.1
-
247
-
-
0002730211
-
Theoretical foundations of campaigns
-
R. E.Rice & C. K.Atkin (Eds.), (2nd ed). Newbury Park, CA: Sage
-
McGuire, W. J. (1989). Theoretical foundations of campaigns. In R. E.Rice & C. K.Atkin (Eds.), Public communication campaigns (2nd ed., pp. 43-65). Newbury Park, CA: Sage.
-
(1989)
Public communication campaigns
, pp. 43-65
-
-
McGuire, W.J.1
-
249
-
-
84950298263
-
Benchmarking
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Stacks, D. W. (2005). Benchmarking. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 74-76). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 74-76
-
-
Stacks, D.W.1
-
251
-
-
33751425063
-
-
Retrieved June 25, 2005, from
-
Ad Council. (2004). Mission. Retrieved June 25, 2005, from http://www.adcouncil.org/campaigns/.
-
(2004)
Mission
-
-
-
252
-
-
84950299378
-
Nabisco comes through when the chips are down
-
Blackburn, T. (1997). Nabisco comes through when the chips are down. Public Relations Tactics, 4(3), 4.
-
(1997)
Public Relations Tactics
, vol.4
, Issue.3
, pp. 4
-
-
Blackburn, T.1
-
253
-
-
84950238292
-
Killing Bambi: The deer population explosion challenges public officials and PR pros
-
Sledzik, W. E. (1997). Killing Bambi: The deer population explosion challenges public officials and PR pros. Public Relations Tactics, 4(3), 1, 13, 25.
-
(1997)
Public Relations Tactics
, vol.4
, Issue.3
-
-
Sledzik, W.E.1
-
254
-
-
84862497055
-
Basic research provides knowledge that makes evaluation possible
-
Grunig, J. E. (1983). Basic research provides knowledge that makes evaluation possible. Public Relations Quarterly, 28(3), 28-32.
-
(1983)
Public Relations Quarterly
, vol.28
, Issue.3
, pp. 28-32
-
-
Grunig, J.E.1
-
255
-
-
70749122658
-
Relationship management theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Ledingham, J. A. (2005). Relationship management theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 740-745). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 740-745
-
-
Ledingham, J.A.1
-
256
-
-
0002059136
-
Communication and personal control in empowering organizations
-
J. A.Anderson (Ed.), Newbury Park, CA: Sage
-
Albrecht, T. L. (1988). Communication and personal control in empowering organizations. In J. A.Anderson (Ed.), Communication yearbook 11 (pp. 380-390). Newbury Park, CA: Sage.
-
(1988)
Communication yearbook 11
, pp. 380-390
-
-
Albrecht, T.L.1
-
259
-
-
0002438146
-
Crisis revisited: An analysis of the strategies used by Tylenol in the second tampering episode
-
Benson, J. A. (1988). Crisis revisited: An analysis of the strategies used by Tylenol in the second tampering episode. Central States Speech Journal, 38, 49-66.
-
(1988)
Central States Speech Journal
, vol.38
, pp. 49-66
-
-
Benson, J.A.1
-
260
-
-
84950237593
-
Excellence theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Bowen, S. A. (2005). Excellence theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 306-308). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 306-308
-
-
Bowen, S.A.1
-
261
-
-
84993086781
-
Getting past platitudes: Factors limiting accommodation in public relations
-
Cameron, G. T., Cropp, F., & Reber, B. H. (2001). Getting past platitudes: Factors limiting accommodation in public relations. Journal of Communication Management, 5, 242-261.
-
(2001)
Journal of Communication Management
, vol.5
, pp. 242-261
-
-
Cameron, G.T.1
Cropp, F.2
Reber, B.H.3
-
262
-
-
84970515305
-
Choosing the right words: The development of guidelines for the selection of the "appropriate" crisis response strategies
-
Coombs, W. T. (1995). Choosing the right words: The development of guidelines for the selection of the "appropriate" crisis response strategies. Management Communication Quarterly, 8, 447-476.
-
(1995)
Management Communication Quarterly
, vol.8
, pp. 447-476
-
-
Coombs, W.T.1
-
263
-
-
33749467914
-
Impact of past crises on current crisis communication: Insights from situational crisis communication theory
-
Coombs, W. T. (2004). Impact of past crises on current crisis communication: Insights from situational crisis communication theory. Journal of Business Communication, 41, 1-25.
-
(2004)
Journal of Business Communication
, vol.41
, pp. 1-25
-
-
Coombs, W.T.1
-
264
-
-
0001682764
-
Communication and attributions in a crisis: An experimental study of crisis communication
-
Coombs, W. T., & Holladay, S. J. (1996). Communication and attributions in a crisis: An experimental study of crisis communication. Journal of Public Relations Research, 8, 279-295.
-
(1996)
Journal of Public Relations Research
, vol.8
, pp. 279-295
-
-
Coombs, W.T.1
Holladay, S.J.2
-
265
-
-
85066198907
-
An extended examination of the crisis situation: A fusion of the relational management and symbolic approaches
-
Coombs, W. T., & Holladay, S. J. (2001). An extended examination of the crisis situation: A fusion of the relational management and symbolic approaches. Journal of Public Relations Research, 13, 321-340.
-
(2001)
Journal of Public Relations Research
, vol.13
, pp. 321-340
-
-
Coombs, W.T.1
Holladay, S.J.2
-
266
-
-
84990321345
-
Helping crisis managers protect reputational assets: Initial tests of the situational crisis communication theory
-
Coombs, W. T., & Holladay, S. J. (2002). Helping crisis managers protect reputational assets: Initial tests of the situational crisis communication theory. Management Communication Quarterly, 16, 165-186.
-
(2002)
Management Communication Quarterly
, vol.16
, pp. 165-186
-
-
Coombs, W.T.1
Holladay, S.J.2
-
267
-
-
85044040532
-
An empirical analysis of image restoration: Texaco's racism crisis
-
Coombs, W. T., & Schmidt, L. (2000). An empirical analysis of image restoration: Texaco's racism crisis. Journal of Public Relations Research, 12(2), 163-178.
-
(2000)
Journal of Public Relations Research
, vol.12
, Issue.2
, pp. 163-178
-
-
Coombs, W.T.1
Schmidt, L.2
-
268
-
-
13844258170
-
-
London: Routledge
-
Davies, G., Chun, R., da Silva, R. V., & Roper, S. (2003). Corporate reputation and competitiveness. London: Routledge.
-
(2003)
Corporate reputation and competitiveness
-
-
Davies, G.1
Chun, R.2
da Silva, R.V.3
Roper, S.4
-
269
-
-
0013617998
-
-
(Eds.). Washington, DC: Conservation Foundation
-
Davies, J. C., Covello, V. T., & Allen, F. W. (Eds.). (1987). Risk communication. Washington, DC: Conservation Foundation.
-
(1987)
Risk communication
-
-
Davies, J.C.1
Covello, V.T.2
Allen, F.W.3
-
270
-
-
84970378065
-
Uncertainty: Theory and practice in organizational communication
-
Driskill, L. P., & Goldstein, J. R. (1986). Uncertainty: Theory and practice in organizational communication. Journal of Business Communication, 23(3), 41-57.
-
(1986)
Journal of Business Communication
, vol.23
, Issue.3
, pp. 41-57
-
-
Driskill, L.P.1
Goldstein, J.R.2
-
272
-
-
33749492621
-
Mass public corporate apology
-
(May/July)
-
Fuchs-Burnett, T. (2002, May/July). Mass public corporate apology. Dispute Resolution Journal, 57, 26-32.
-
(2002)
Dispute Resolution Journal
, vol.57
, pp. 26-32
-
-
Fuchs-Burnett, T.1
-
274
-
-
0010036078
-
-
Mahwah, NJ: Lawrence Erlbaum
-
Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.
-
(2002)
Excellent public relations and effective organizations: A study of communication management in three countries
-
-
Grunig, L.A.1
Grunig, J.E.2
Dozier, D.M.3
-
275
-
-
0001756963
-
Apologies and public relations crises at Chrysler, Toshiba, and Volvo
-
(Summer)
-
Hearit, K. M. (1994, Summer). Apologies and public relations crises at Chrysler, Toshiba, and Volvo. Public Relations Review, 20, 113-125.
-
(1994)
Public Relations Review
, vol.20
, pp. 113-125
-
-
Hearit, K.M.1
-
277
-
-
34247545013
-
Proactive response to citizen risk concerns: Increasing citizens' knowledge of emergency response practices
-
Heath, R. L., & Abel, D. D. (1996a). Proactive response to citizen risk concerns: Increasing citizens' knowledge of emergency response practices. Journal of Public Relations Research, 8, 151-171.
-
(1996)
Journal of Public Relations Research
, vol.8
, pp. 151-171
-
-
Heath, R.L.1
Abel, D.D.2
-
278
-
-
85066173598
-
Types of knowledge as predictors of company support: The role of information in risk communication
-
Heath, R. L., & Abel, D. D. (1996b). Types of knowledge as predictors of company support: The role of information in risk communication. Journal of Public Relations Research, 8, 35-55.
-
(1996)
Journal of Public Relations Research
, vol.8
, pp. 35-55
-
-
Heath, R.L.1
Abel, D.D.2
-
279
-
-
85067044778
-
Effects of involvement on reactions to sources of messages and message clusters
-
Hillsdale, NJ: Lawrence Erlbaum
-
Heath, R. L., & Douglas, W. (1991). Effects of involvement on reactions to sources of messages and message clusters. Public relations research annual (Vol. 3, pp. 179-194). Hillsdale, NJ: Lawrence Erlbaum.
-
(1991)
Public relations research annual
, vol.3
, pp. 179-194
-
-
Heath, R.L.1
Douglas, W.2
-
280
-
-
84950270703
-
Working with experts in the risk communication infrastructure: Another challenge for public relations practitioners
-
Heath, R. L., & Gay, C. D. (1995). Working with experts in the risk communication infrastructure: Another challenge for public relations practitioners. Public Relations Review, 21, 211-224.
-
(1995)
Public Relations Review
, vol.21
, pp. 211-224
-
-
Heath, R.L.1
Gay, C.D.2
-
281
-
-
0010085282
-
Risk communication: Involvement, uncertainty, and control's effect on information scanning and monitoring by expert stakeholders in SARA Title III
-
Heath, R. L., & Gay, C. D. (1997). Risk communication: Involvement, uncertainty, and control's effect on information scanning and monitoring by expert stakeholders in SARA Title III. Management Communication Quarterly, 10, 342-372.
-
(1997)
Management Communication Quarterly
, vol.10
, pp. 342-372
-
-
Heath, R.L.1
Gay, C.D.2
-
282
-
-
33748674303
-
Effects of perceived economic harms and benefits on issue involvement, information use, and action: A study in risk communication
-
Heath, R. L., Liao, S., & Douglas, W. (1995). Effects of perceived economic harms and benefits on issue involvement, information use, and action: A study in risk communication. Journal of Public Relations Research, 7, 89-109.
-
(1995)
Journal of Public Relations Research
, vol.7
, pp. 89-109
-
-
Heath, R.L.1
Liao, S.2
Douglas, W.3
-
283
-
-
85066209614
-
Community relations and risk communication: A longitudinal study of the impact of emergency response messages
-
Heath, R. L., & Palenchar, M. J. (2000). Community relations and risk communication: A longitudinal study of the impact of emergency response messages. Journal of Public Relations Research, 12, 131-161.
-
(2000)
Journal of Public Relations Research
, vol.12
, pp. 131-161
-
-
Heath, R.L.1
Palenchar, M.J.2
-
284
-
-
0037886834
-
Risk communication: A two-community analysis of proximity, dread, trust, involvement, uncertainty, openness, knowledge, and support/opposition to chemical companies
-
Heath, R. L., Seshadri, S., & Lee, J. (1998). Risk communication: A two-community analysis of proximity, dread, trust, involvement, uncertainty, openness, knowledge, and support/opposition to chemical companies. Journal of Public Relations Research, 10, 25-56.
-
(1998)
Journal of Public Relations Research
, vol.10
, pp. 25-56
-
-
Heath, R.L.1
Seshadri, S.2
Lee, J.3
-
285
-
-
0345456998
-
Defending the Mercedes A-class: Combining and changing crisis-response strategies
-
Ihlen, O. (2002). Defending the Mercedes A-class: Combining and changing crisis-response strategies. Journal of Public Relations Research, 14, 185-206.
-
(2002)
Journal of Public Relations Research
, vol.14
, pp. 185-206
-
-
Ihlen, O.1
-
286
-
-
0004122543
-
Reflections
-
S.Krimsky & D.Golding (Eds.), Westport, CT: Praeger
-
Krimsky, S., & Golding, D. (1992). Reflections. In S.Krimsky & D.Golding (Eds.), Social theories of risk (pp. 355-363). Westport, CT: Praeger.
-
(1992)
Social theories of risk
, pp. 355-363
-
-
Krimsky, S.1
Golding, D.2
-
287
-
-
85066205304
-
Explicating relationship management as a general theory of public relations
-
Ledingham, J. A. (2003). Explicating relationship management as a general theory of public relations. Journal of Public Relations Research, 15, 181-198.
-
(2003)
Journal of Public Relations Research
, vol.15
, pp. 181-198
-
-
Ledingham, J.A.1
-
288
-
-
70749122658
-
Relationship management theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Ledingham, J. A. (2005). Relationship management theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 740-743). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 740-743
-
-
Ledingham, J.A.1
-
290
-
-
78650008649
-
Tolerance for potential environmental health risks: The influence of knowledge, benefits, control, involvement, and uncertainty
-
Nathan, K., Heath, R. L., & Douglas, W. (1992). Tolerance for potential environmental health risks: The influence of knowledge, benefits, control, involvement, and uncertainty. Journal of Public Relations Research, 4, 235-258.
-
(1992)
Journal of Public Relations Research
, vol.4
, pp. 235-258
-
-
Nathan, K.1
Heath, R.L.2
Douglas, W.3
-
292
-
-
34247502775
-
Another part of the risk communication model: Analysis of communication processes and message content
-
Palenchar, M. J., & Heath, R. L. (2002). Another part of the risk communication model: Analysis of communication processes and message content. Journal of Public Relations Research, 13, 127-158.
-
(2002)
Journal of Public Relations Research
, vol.13
, pp. 127-158
-
-
Palenchar, M.J.1
Heath, R.L.2
-
294
-
-
23844486523
-
Contingency theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Shin, J. H. (2005). Contingency theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 191-193). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 191-193
-
-
Shin, J.H.1
-
295
-
-
84965740543
-
Communicating through crisis: A strategy for organizational survival
-
Sturges, D. L. (1994). Communicating through crisis: A strategy for organizational survival. Management Communication Quarterly, 7, 297-316.
-
(1994)
Management Communication Quarterly
, vol.7
, pp. 297-316
-
-
Sturges, D.L.1
-
296
-
-
0001330727
-
A systems model for ethical decision making in public relations
-
Bivins, T. H. (1992). A systems model for ethical decision making in public relations. Public Relations Review, 18, 365-383.
-
(1992)
Public Relations Review
, vol.18
, pp. 365-383
-
-
Bivins, T.H.1
-
297
-
-
85178249793
-
-
Berkeley: University of California Press
-
Burke, K. (1966). A grammar of motives. Berkeley: University of California Press.
-
(1966)
A grammar of motives
-
-
Burke, K.1
-
298
-
-
0030098732
-
Public relations and the law: A survey of practitioners
-
Fitzpatrick, K. R. (1996a). Public relations and the law: A survey of practitioners. Public Relations Review, 22, 1-6.
-
(1996)
Public Relations Review
, vol.22
, pp. 1-6
-
-
Fitzpatrick, K.R.1
-
299
-
-
84950238605
-
The role of public relations in the institutionalization of ethics
-
Fitzpatrick, K. R. (1996b). The role of public relations in the institutionalization of ethics. Public Relations Review, 21, 21-33.
-
(1996)
Public Relations Review
, vol.21
, pp. 21-33
-
-
Fitzpatrick, K.R.1
-
301
-
-
84950302316
-
Ethics and public affairs: An uneasy relationship
-
L. B.Dennis (Ed.), Lanham, MD: Public Relations Society of America and University Press of America
-
Hanson, K. O. (1996). Ethics and public affairs: An uneasy relationship. In L. B.Dennis (Ed.), Practical public affairs in an era of change: A communications guide for business, government, and college (pp. 423-434). Lanham, MD: Public Relations Society of America and University Press of America.
-
(1996)
Practical public affairs in an era of change: A communications guide for business, government, and college
, pp. 423-434
-
-
Hanson, K.O.1
-
302
-
-
0002741803
-
Public relations' role in defining corporate social responsibility
-
Heath, R. L., & Ryan, M. (1989). Public relations' role in defining corporate social responsibility. Journal of Mass Media Ethics, 4, 21-38.
-
(1989)
Journal of Mass Media Ethics
, vol.4
, pp. 21-38
-
-
Heath, R.L.1
Ryan, M.2
-
303
-
-
84950288067
-
Practical moral reasoning in public relations
-
Jackall, R. (1995). Practical moral reasoning in public relations. The Strategist, 1(2), 14-18.
-
(1995)
The Strategist
, vol.1
, Issue.2
, pp. 14-18
-
-
Jackall, R.1
-
304
-
-
84950300275
-
Testing your public relations E.Q
-
Kruckeberg, D. (1997). Testing your public relations E.Q. The Strategist, 3(1), 31-35.
-
(1997)
The Strategist
, vol.3
, Issue.1
, pp. 31-35
-
-
Kruckeberg, D.1
-
305
-
-
84950299914
-
-
(May 5). Retrieved July 7, 2005, from
-
Lazarus, D. (2004, May 5). Union, SBC talks resume. Retrieved July 7, 2005, from http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/05/05/BUG8V6FKBR1.DTL.
-
(2004)
Union, SBC talks resume
-
-
Lazarus, D.1
-
306
-
-
84950240385
-
Copyright
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Leeper, R. V. (2005). Copyright. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 201-202). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 201-202
-
-
Leeper, R.V.1
-
308
-
-
84950273414
-
Making a splash with the swimsuit issue
-
Stateman, A. (1997). Making a splash with the swimsuit issue. Public Relations Tactics, 4(5), 4.
-
(1997)
Public Relations Tactics
, vol.4
, Issue.5
, pp. 4
-
-
Stateman, A.1
-
309
-
-
84950271962
-
-
Retrieved June 15, 2005
-
Trademark law. (2004). Retrieved June 15, 2005, from http://www.law.cornell/edu/topics/trademark.html.
-
(2004)
Trademark law
-
-
-
310
-
-
84950285616
-
-
Retrieved July 7, 2005
-
What is copyright protection? (2004). Retrieved July 7, 2005, from http://www.whatiscopyright.org.
-
(2004)
What is copyright protection?
-
-
-
312
-
-
0032162298
-
The Internet as a potential equalizer: New leverage for confronting social irresponsibility
-
Coombs, W. T. (1998). The Internet as a potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review, 24, 289-303.
-
(1998)
Public Relations Review
, vol.24
, pp. 289-303
-
-
Coombs, W.T.1
-
315
-
-
0040099317
-
How corporations define issue management
-
Hainsworth, B., & Meng, M. (1988). How corporations define issue management. Public Relations Review, 14, 18-30.
-
(1988)
Public Relations Review
, vol.14
, pp. 18-30
-
-
Hainsworth, B.1
Meng, M.2
-
316
-
-
0030239766
-
The use of counter-attack in apologetic public relations crises: The case of General Motors vs. Dateline NBC
-
Hearit, K. M. (1996). The use of counter-attack in apologetic public relations crises: The case of General Motors vs. Dateline NBC. Public Relations Review, 22, 233-248.
-
(1996)
Public Relations Review
, vol.22
, pp. 233-248
-
-
Hearit, K.M.1
-
318
-
-
0032164095
-
New communication technologies: An issues management point of view
-
Heath, R. L. (1998). New communication technologies: An issues management point of view. Public Relations Review, 24, 273-288.
-
(1998)
Public Relations Review
, vol.24
, pp. 273-288
-
-
Heath, R.L.1
-
319
-
-
0040542650
-
Issues management-what are the issues? An introduction to issues management
-
Johnson, J. (1983). Issues management-what are the issues? An introduction to issues management. Business Quarterly, 48(3), 22-31.
-
(1983)
Business Quarterly
, vol.48
, Issue.3
, pp. 22-31
-
-
Johnson, J.1
-
321
-
-
0003479788
-
-
Lexington, MA: D. C. Heath
-
Sethi, S. P. (1977). Advocacy advertising and large corporations: Social conflict, big business image, the news media, and public policy. Lexington, MA: D. C. Heath.
-
(1977)
Advocacy advertising and large corporations: Social conflict, big business image, the news media, and public policy
-
-
Sethi, S.P.1
-
322
-
-
67649571346
-
Managing issues acts as bridge to strategic planning
-
Tucker, K., Broom, G., & Caywood, C. (1993). Managing issues acts as bridge to strategic planning. Public Relations Journal, 49(11), 38-40.
-
(1993)
Public Relations Journal
, vol.49
, Issue.11
, pp. 38-40
-
-
Tucker, K.1
Broom, G.2
Caywood, C.3
-
324
-
-
84950299378
-
Nabisco comes through when the chips are down
-
Blackburn, T. (1997). Nabisco comes through when the chips are down. Public Relations Tactics, 4(3), 4.
-
(1997)
Public Relations Tactics
, vol.4
, Issue.3
, pp. 4
-
-
Blackburn, T.1
-
326
-
-
0007076726
-
A rhetorical approach to zones of meaning and organizational prerogatives
-
Heath, R. L. (1993). A rhetorical approach to zones of meaning and organizational prerogatives. Public Relation Review, 19, 141-155.
-
(1993)
Public Relation Review
, vol.19
, pp. 141-155
-
-
Heath, R.L.1
-
327
-
-
0002951599
-
Relationship management in public relations: Dimensions of an organization-public relationship
-
Ledingham, J. A., & Bruning, S. D. (1998). Relationship management in public relations: Dimensions of an organization-public relationship. Public Relations Review, 24, 55-65.
-
(1998)
Public Relations Review
, vol.24
, pp. 55-65
-
-
Ledingham, J.A.1
Bruning, S.D.2
-
328
-
-
85068086260
-
Business ethics as communication ethics: Public relations practice and the idea of dialogue
-
C. H.Botan & V. T.Hazelton Jr. (Eds.), Hillsdale, NJ: Lawrence Erlbaum
-
Pearson, R. (1989). Business ethics as communication ethics: Public relations practice and the idea of dialogue. In C. H.Botan & V. T.Hazelton Jr. (Eds.), Public relations theory (pp. 111-131). Hillsdale, NJ: Lawrence Erlbaum.
-
(1989)
Public relations theory
, pp. 111-131
-
-
Pearson, R.1
-
330
-
-
84950294298
-
The money pit: How PR helped make "Millionaire" a TV blockbuster
-
Stateman, A. (2000). The money pit: How PR helped make "Millionaire" a TV blockbuster. Public Relations Tactics, 7(1), 9, 29.
-
(2000)
Public Relations Tactics
, vol.7
, Issue.1
-
-
Stateman, A.1
-
335
-
-
0032162298
-
The Internet as potential equalizer: New leverage for confronting social irresponsibility
-
Coombs, W. T. (1998). The Internet as potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review, 24(3), 289-303.
-
(1998)
Public Relations Review
, vol.24
, Issue.3
, pp. 289-303
-
-
Coombs, W.T.1
-
337
-
-
0004271639
-
-
(4th ed.). Dubuque, IA: Brown & Benchmark
-
Daniels, T. D., Spiker, B. K., & Papa, M. J. (1997). Perspectives on organizational communication (4th ed.). Dubuque, IA: Brown & Benchmark.
-
(1997)
Perspectives on organizational communication
-
-
Daniels, T.D.1
Spiker, B.K.2
Papa, M.J.3
-
339
-
-
0003129103
-
Communication, public relations, and effective organizations: An overview to the book
-
J. E.Grunig (Ed.), Hillsdale, NJ: Lawrence Erlbaum
-
Grunig, J. E. (1992). Communication, public relations, and effective organizations: An overview to the book. In J. E.Grunig (Ed.), Excellence in public relations and communication management (pp. 1-28). Hillsdale, NJ: Lawrence Erlbaum.
-
(1992)
Excellence in public relations and communication management
, pp. 1-28
-
-
Grunig, J.E.1
-
340
-
-
85068659991
-
Models of public relations and communications
-
J. E.Grunig (Ed.), Hillsdale, NJ: Lawrence Erlbaum
-
Grunig, J. E., & Grunig, L. A. (1992). Models of public relations and communications. In J. E.Grunig (Ed.), Excellence in public relations and communication management (pp. 285-326). Hillsdale, NJ: Lawrence Erlbaum.
-
(1992)
Excellence in public relations and communication management
, pp. 285-326
-
-
Grunig, J.E.1
Grunig, L.A.2
-
341
-
-
85068695172
-
Strategic management, publics, and issues
-
J. E.Grunig (Ed.), Hillsdale, NJ: Lawrence Erlbaum
-
Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E.Grunig (Ed.), Excellence in public relations and communication management (pp. 117-157). Hillsdale, NJ: Lawrence Erlbaum.
-
(1992)
Excellence in public relations and communication management
, pp. 117-157
-
-
Grunig, J.E.1
Repper, F.C.2
-
344
-
-
34247545013
-
Proactive response to citizen risk concerns: Increasing citizens' knowledge of emergency response practices
-
Heath, R. L., & Abel, D. D. (1996). Proactive response to citizen risk concerns: Increasing citizens' knowledge of emergency response practices. Journal of Public Relations Research, 8, 151-171.
-
(1996)
Journal of Public Relations Research
, vol.8
, pp. 151-171
-
-
Heath, R.L.1
Abel, D.D.2
-
345
-
-
85066209614
-
Community relations and risk communication: Longitudinal study of the impact of emergency response messages
-
Heath, R. L., & Palenchar, M. (2000). Community relations and risk communication: Longitudinal study of the impact of emergency response messages. Journal of Public Relations Research, 12, 131-162.
-
(2000)
Journal of Public Relations Research
, vol.12
, pp. 131-162
-
-
Heath, R.L.1
Palenchar, M.2
-
346
-
-
0016601523
-
Interpersonal conflict handling behavior as a reflection of Jungian personality dimensions
-
Kilman, R., & Thomas, K. (1975). Interpersonal conflict handling behavior as a reflection of Jungian personality dimensions. Psychological Reports, 37, 971-980.
-
(1975)
Psychological Reports
, vol.37
, pp. 971-980
-
-
Kilman, R.1
Thomas, K.2
-
348
-
-
0031529953
-
Toward a theory of stakeholder identification and salience: Defining the principles of who and what really counts
-
Mitchell, R. K., Agle, B. R., & Wood, D. J. (1997). Toward a theory of stakeholder identification and salience: Defining the principles of who and what really counts. Academy of Management Review, 22, 853-886.
-
(1997)
Academy of Management Review
, vol.22
, pp. 853-886
-
-
Mitchell, R.K.1
Agle, B.R.2
Wood, D.J.3
-
349
-
-
0010762585
-
Reconciling the preferences of environmental activists and corporate policymakers
-
Murphy, P., & Dee, J. (1992). Reconciling the preferences of environmental activists and corporate policymakers. Journal of Public Relations Research, 8, 1-34.
-
(1992)
Journal of Public Relations Research
, vol.8
, pp. 1-34
-
-
Murphy, P.1
Dee, J.2
-
350
-
-
0002740487
-
Conflict and negotiation
-
F.Jablin, L. L.Putnam, K.Roberts, & L. W.Porter (Eds.), Beverly Hills, CA: Sage
-
Putnam, L. L., & Poole, M. S. (1987). Conflict and negotiation. In F.Jablin, L. L.Putnam, K.Roberts, & L. W.Porter (Eds.), Handbook of organizational communication (pp. 549-599). Beverly Hills, CA: Sage.
-
(1987)
Handbook of organizational communication
, pp. 549-599
-
-
Putnam, L.L.1
Poole, M.S.2
-
351
-
-
0031488230
-
Moving beyond dyadic ties: A network theory of stakeholder influence
-
Rowley, T. J. (1997). Moving beyond dyadic ties: A network theory of stakeholder influence. Academy of Management Review, 22(4), 887-910.
-
(1997)
Academy of Management Review
, vol.22
, Issue.4
, pp. 887-910
-
-
Rowley, T.J.1
-
352
-
-
84950253694
-
Do boycotts work?
-
(April 8)
-
Snyder, A. (1991, April 8). Do boycotts work? Adweek's Marketing Review, pp. 16-18.
-
(1991)
Adweek's Marketing Review
, pp. 16-18
-
-
Snyder, A.1
-
354
-
-
0040016387
-
The role of participative decision-making in the organizational politics-job satisfaction relationship
-
Witt, L. A., Andrews, M. C., & Kacmar, K. M. (2000). The role of participative decision-making in the organizational politics-job satisfaction relationship. Human Relations, 53, 341-357.
-
(2000)
Human Relations
, vol.53
, pp. 341-357
-
-
Witt, L.A.1
Andrews, M.C.2
Kacmar, K.M.3
-
355
-
-
0002844104
-
A comparison of sex roles in public relations
-
Broom, G. M. (1982). A comparison of sex roles in public relations. Public Relations Review, 3, 110-119.
-
(1982)
Public Relations Review
, vol.3
, pp. 110-119
-
-
Broom, G.M.1
-
356
-
-
0002707116
-
Advancement for public relations role models
-
Broom, G. M., & Dozier, D. M. (1986). Advancement for public relations role models. Public Relations Review, 12, 37-56.
-
(1986)
Public Relations Review
, vol.12
, pp. 37-56
-
-
Broom, G.M.1
Dozier, D.M.2
-
357
-
-
0002728431
-
Testing the practitioner's impact on clients
-
Broom, G. M., & Smith, G. D. (1979). Testing the practitioner's impact on clients. Public Relations Review, 5, 45-49.
-
(1979)
Public Relations Review
, vol.5
, pp. 45-49
-
-
Broom, G.M.1
Smith, G.D.2
-
361
-
-
0344885590
-
Putting integrated marketing communications to work today
-
Gonring, M. P. (1994). Putting integrated marketing communications to work today. Public Relations Quarterly, 39(3), 45.
-
(1994)
Public Relations Quarterly
, vol.39
, Issue.3
, pp. 45
-
-
Gonring, M.P.1
-
363
-
-
75149171945
-
How to get investors online
-
Mahoney, W. F., & Wessendorf, C. K. (1996). How to get investors online. Financial Executive, 12(1), 41-43.
-
(1996)
Financial Executive
, vol.12
, Issue.1
, pp. 41-43
-
-
Mahoney, W.F.1
Wessendorf, C.K.2
-
364
-
-
0042526837
-
Cutting-edge companies use integrated marketing communication
-
McGoon, C. (1998). Cutting-edge companies use integrated marketing communication. Communication World, 16(1), 15.
-
(1998)
Communication World
, vol.16
, Issue.1
, pp. 15
-
-
McGoon, C.1
-
365
-
-
0003358732
-
PR and IMC: The benefits of integration
-
Moriarty, S. E. (1994). PR and IMC: The benefits of integration. Public Relations Quarterly, 39(3), 38-45.
-
(1994)
Public Relations Quarterly
, vol.39
, Issue.3
, pp. 38-45
-
-
Moriarty, S.E.1
-
366
-
-
84950282100
-
Public relations students: Today good, tomorrow better
-
Paluszek, J. L. (2000). Public relations students: Today good, tomorrow better. Public Relations Strategist, 5(4), 27-28.
-
(2000)
Public Relations Strategist
, vol.5
, Issue.4
, pp. 27-28
-
-
Paluszek, J.L.1
-
367
-
-
84950280723
-
Travel and tourism public relations
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Sallot, L. M. (2005). Travel and tourism public relations. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 861-863). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 861-863
-
-
Sallot, L.M.1
-
368
-
-
0001253862
-
International public relations: Critique and reformation
-
Botan, C. H. (1992). International public relations: Critique and reformation. Public Relations Review, 18, 149-159.
-
(1992)
Public Relations Review
, vol.18
, pp. 149-159
-
-
Botan, C.H.1
-
369
-
-
0037374453
-
Media relations and the Internet: How Fortune 500 company Web sites assist journalists in news gathering
-
Callison, C. (2003). Media relations and the Internet: How Fortune 500 company Web sites assist journalists in news gathering. Public Relations Review, 29, 29-41.
-
(2003)
Public Relations Review
, vol.29
, pp. 29-41
-
-
Callison, C.1
-
370
-
-
0001689113
-
Public relations in China: The introduction and development of an occupational field
-
H. M.Culbertson & H.Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
-
Chen, N. (1996). Public relations in China: The introduction and development of an occupational field. In H. M.Culbertson & H.Chen (Eds.), International public relations: A comparative analysis (pp. 121-153). Mahwah, NJ: Lawrence Erlbaum.
-
(1996)
International public relations: A comparative analysis
, pp. 121-153
-
-
Chen, N.1
-
371
-
-
0032162298
-
The Internet as potential equalizer: New leverage for confronting social irresponsibility
-
Coombs, W. T. (1998). The Internet as potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review, 24, 289-304.
-
(1998)
Public Relations Review
, vol.24
, pp. 289-304
-
-
Coombs, W.T.1
-
372
-
-
0002508950
-
A comparative analysis of international public relations: Identification of similarities and differences between professionalization in Austria, Norway, and the United States
-
Coombs, W. T., Holladay, S., Hasenauer, G., & Signitzer, B. (1994). A comparative analysis of international public relations: Identification of similarities and differences between professionalization in Austria, Norway, and the United States. Journal of Public Relations Research, 6, 23-39.
-
(1994)
Journal of Public Relations Research
, vol.6
, pp. 23-39
-
-
Coombs, W.T.1
Holladay, S.2
Hasenauer, G.3
Signitzer, B.4
-
373
-
-
0002297453
-
Public relations practice in Japan: Beginning again for the first time
-
H. M.Culbertson & H.Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
-
Cooper-Chen, A., & Kaneshige, M. (1996). Public relations practice in Japan: Beginning again for the first time. In H. M.Culbertson & H.Chen (Eds.), International public relations: A comparative analysis (pp. 223-238). Mahwah, NJ: Lawrence Erlbaum.
-
(1996)
International public relations: A comparative analysis
, pp. 223-238
-
-
Cooper-Chen, A.1
Kaneshige, M.2
-
374
-
-
0001927577
-
Public relations in Thailand: Its functions and practitioners' roles
-
H. M.Culbertson & H.Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
-
Ekachai, D., & Komolsevin, R. (1996). Public relations in Thailand: Its functions and practitioners' roles. In H. M.Culbertson & H.Chen (Eds.), International public relations: A comparative analysis (pp. 155-170). Mahwah, NJ: Lawrence Erlbaum.
-
(1996)
International public relations: A comparative analysis
, pp. 155-170
-
-
Ekachai, D.1
Komolsevin, R.2
-
376
-
-
0345304858
-
United Airlines' and American Airlines' online crisis communication following the September 11 terrorists attacks
-
Greer, C. F., & Moreland, K. D. (2003). United Airlines' and American Airlines' online crisis communication following the September 11 terrorists attacks. Public Relations Review, 29, 427-441.
-
(2003)
Public Relations Review
, vol.29
, pp. 427-441
-
-
Greer, C.F.1
Moreland, K.D.2
-
378
-
-
0037374248
-
Perceptions of public relations Web sites by computer industry journalists
-
Hachigian, D., & Hallahan, K. (2003). Perceptions of public relations Web sites by computer industry journalists. Public Relations Review, 29, 43-62.
-
(2003)
Public Relations Review
, vol.29
, pp. 43-62
-
-
Hachigian, D.1
Hallahan, K.2
-
379
-
-
0004134847
-
-
Garden City, NY: Doubleday
-
Hall, E. T. (1981). Beyond culture. Garden City, NY: Doubleday.
-
(1981)
Beyond culture
-
-
Hall, E.T.1
-
380
-
-
0032164095
-
New communication technologies: An issues management point of view
-
Heath, R. L. (1998). New communication technologies: An issues management point of view. Public Relations Review, 24, 273-288.
-
(1998)
Public Relations Review
, vol.24
, pp. 273-288
-
-
Heath, R.L.1
-
381
-
-
0007031512
-
Globalization-the frontier of multinationalism and cultural diversity
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Heath, R. L. (2001). Globalization-the frontier of multinationalism and cultural diversity. In R. L.Heath (Ed.), Handbook of public relations (pp. 625-628). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 625-628
-
-
Heath, R.L.1
-
383
-
-
85066201166
-
Exploding the myth of the symmetrical/asymmetrical models in the new South Africa
-
Holtzhausen, D. R., Petersen, B. K., & Tindall, N. T. J. (2003). Exploding the myth of the symmetrical/asymmetrical models in the new South Africa. Journal of Public Relations Research, 15, 305-341.
-
(2003)
Journal of Public Relations Research
, vol.15
, pp. 305-341
-
-
Holtzhausen, D.R.1
Petersen, B.K.2
Tindall, N.T.J.3
-
384
-
-
0009255882
-
Public relations in the Philippines
-
H. M.Culbertson & H.Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
-
Jamais, K. H., Navarro, M. J., & Tuazon, R. R. (1996). Public relations in the Philippines. In H. M.Culbertson & H.Chen (Eds.), International public relations: A comparative analysis (pp. 191-206). Mahwah, NJ: Lawrence Erlbaum.
-
(1996)
International public relations: A comparative analysis
, pp. 191-206
-
-
Jamais, K.H.1
Navarro, M.J.2
Tuazon, R.R.3
-
386
-
-
33644541075
-
Maximizing media relations: A Web site checklist
-
(Spring)
-
Kent, M. L., & Taylor, M. (2003, Spring). Maximizing media relations: A Web site checklist. Public Relations Quarterly, 47, 14-18.
-
(2003)
Public Relations Quarterly
, vol.47
, pp. 14-18
-
-
Kent, M.L.1
Taylor, M.2
-
387
-
-
0037374516
-
The relationship between Web site design and organizational responsiveness of stakeholders
-
Kent, M. L., Taylor, M., & White, W. J. (2003). The relationship between Web site design and organizational responsiveness of stakeholders. Public Relations Review, 29, 63-77.
-
(2003)
Public Relations Review
, vol.29
, pp. 63-77
-
-
Kent, M.L.1
Taylor, M.2
White, W.J.3
-
388
-
-
0007022565
-
A global perspective on public relations ethics
-
H. M.Culbertson & H.Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
-
Kruckeberg, D. (1996). A global perspective on public relations ethics. In H. M.Culbertson & H.Chen (Eds.), International public relations: A comparative analysis (pp. 81-92). Mahwah, NJ: Lawrence Erlbaum.
-
(1996)
International public relations: A comparative analysis
, pp. 81-92
-
-
Kruckeberg, D.1
-
390
-
-
84955224697
-
Dimensions of compliance-gaining behavior: An empirical analysis
-
Marwell, G., & Schmitt, D. R. (1967). Dimensions of compliance-gaining behavior: An empirical analysis. Sociometry, 30, 350-364.
-
(1967)
Sociometry
, vol.30
, pp. 350-364
-
-
Marwell, G.1
Schmitt, D.R.2
-
392
-
-
0011653642
-
-
Holbrook, MA: Bob Adams
-
Morrison, T., Conaway, W. A., & Borden, G. A. (1995). Kiss, bow, or shake hands: How to do business in sixty countries. Holbrook, MA: Bob Adams.
-
(1995)
Kiss, bow, or shake hands: How to do business in sixty countries
-
-
Morrison, T.1
Conaway, W.A.2
Borden, G.A.3
-
393
-
-
84950274372
-
-
Communicating online. Retrieved July 10, 2004
-
Ochman, B. L. (2000). Communicating online. Retrieved July 10, 2004, from http://www.whatsnextonline.com/realitypr.html.
-
(2000)
-
-
Ochman, B.L.1
-
395
-
-
44049110287
-
Public relations as a political function: A Latin American view
-
Simoes, R. P. (1992). Public relations as a political function: A Latin American view. Public Relations Review, 18, 189-200.
-
(1992)
Public Relations Review
, vol.18
, pp. 189-200
-
-
Simoes, R.P.1
-
396
-
-
0042506559
-
Societal culture and public relations: Ethnographic evidence from India
-
Sriramesh, K. (1992). Societal culture and public relations: Ethnographic evidence from India. Public Relations Review, 18, 201-211.
-
(1992)
Public Relations Review
, vol.18
, pp. 201-211
-
-
Sriramesh, K.1
-
397
-
-
0001873590
-
Power distance and public relations: An ethnographic study of Southern Indian organizations
-
H. M.Culbertson & H.Chen (Eds.), Mahwah, NJ: Lawrence Erlbaum
-
Sriramesh, K. (1996). Power distance and public relations: An ethnographic study of Southern Indian organizations. In H. M.Culbertson & H.Chen (Eds.), International public relations: A comparative analysis (pp. 171-190). Mahwah, NJ: Lawrence Erlbaum.
-
(1996)
International public relations: A comparative analysis
, pp. 171-190
-
-
Sriramesh, K.1
-
398
-
-
85066176274
-
Public relations in three Asian cultures: An analysis
-
Sriramesh, K., Kim, Y., & Takasaki, M. (1999). Public relations in three Asian cultures: An analysis. Journal of Public Relations Research, 11, 271-292.
-
(1999)
Journal of Public Relations Research
, vol.11
, pp. 271-292
-
-
Sriramesh, K.1
Kim, Y.2
Takasaki, M.3
-
399
-
-
2342584863
-
-
Mahwah, NJ: Lawrence Erlbaum
-
Sriramesh, K., & Vercic, D. (2003). The global public relations handbook: Theory, research, and practice. Mahwah, NJ: Lawrence Erlbaum.
-
(2003)
The global public relations handbook: Theory, research, and practice
-
-
Sriramesh, K.1
Vercic, D.2
-
400
-
-
84951267642
-
International public relations: Opportunities and challenges for the 21st century
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Taylor, M. (2001). International public relations: Opportunities and challenges for the 21st century. In R. L.Heath (Ed.), Handbook of public relations (pp. 629-638). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 629-638
-
-
Taylor, M.1
-
401
-
-
2342539768
-
Exploring public relations in Croatia through relational communication and media richness theories
-
Taylor, M. (2004). Exploring public relations in Croatia through relational communication and media richness theories. Public Relations Review, 30, 145-160.
-
(2004)
Public Relations Review
, vol.30
, pp. 145-160
-
-
Taylor, M.1
-
402
-
-
79551690073
-
Intercultural communication theory
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Taylor, M. (2005). Intercultural communication theory. In R. L.Heath (Ed.), Encyclopedia of public relations (pp. 428-430). Thousand Oaks, CA: Sage.
-
(2005)
Encyclopedia of public relations
, pp. 428-430
-
-
Taylor, M.1
-
404
-
-
84951272218
-
Effective public relations in the multinational organization
-
R. L.Heath (Ed.), Thousand Oaks, CA: Sage
-
Wakefield, R. I. (2001). Effective public relations in the multinational organization. In R. L.Heath (Ed.), Handbook of public relations (pp. 639-648). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 639-648
-
-
Wakefield, R.I.1
-
406
-
-
0347120749
-
"In-awareness" approach to international public relations
-
Zaharna, R. S. (2001). "In-awareness" approach to international public relations. Public Relations Review, 27, 135-148.
-
(2001)
Public Relations Review
, vol.27
, pp. 135-148
-
-
Zaharna, R.S.1
|