Positioning strategies and incidence of congruence of two UK store card brands

Journal of Product & Brand Management

Volumn 13, Issue 5, 2004, Pages 315-328

  Blankson, Charles ^a  

^a LONG ISLAND UNIVERSITY   (United States)

Author keywords

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EID: 84993083674     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410554403     Document Type: Article

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