The Influence of Generic Advertising on Brand Preferences

Journal of Consumer Research

Volumn 30, Issue 4, 2004, Pages 487-502

  Chakravarti, Amitav ^a   Janiszewski, Chris ^b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142712603     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/380284     Document Type: Article

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