메뉴 건너뛰기




Volumn 21, Issue 2, 2001, Pages 156-163

Robert Bartels and the History of Marketing Thought

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84992810064     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146701212006     Document Type: Article
Times cited : (28)

References (38)
  • 4
    • 84949471979 scopus 로고    scopus 로고
    • Faculty information service, biography of Robert Bartels
    • n.d. Columbus: The Ohio State University Archives.
    • Bartels, Robert. n.d. Faculty information service, biography of Robert Bartels, Biographical files, Robert Bartels papers. Columbus: The Ohio State University Archives.
    • Biographical files, Robert Bartels papers
    • Bartels, R.1
  • 5
    • 0010104323 scopus 로고
    • Marketing literature—Development and appraisal
    • Ph.D. diss., The Ohio State University, Columbus.
    • Bartels, Robert. 1941. Marketing literature—Development and appraisal. Ph.D. diss., The Ohio State University, Columbus.
    • (1941)
    • Bartels, R.1
  • 6
    • 0040310757 scopus 로고
    • Marketing principles
    • Bartels, Robert. 1944. Marketing principles. Journal of Marketing 8 (October): 151-157.
    • (1944) Journal of Marketing , vol.8 , Issue.October , pp. 151-157
    • Bartels, R.1
  • 7
    • 0005147948 scopus 로고
    • Can marketing be a science?
    • Bartels, Robert. 1951a. Can marketing be a science? Journal of Marketing 15 (January): 319-328.
    • (1951) Journal of Marketing , vol.15 , Issue.January , pp. 319-328
    • Bartels, R.1
  • 8
    • 0346581578 scopus 로고
    • Influences on the development of marketing thought. 1900-1923
    • Bartels, Robert. 1951b. Influences on the development of marketing thought. 1900-1923. Journal of Marketing 15 (July): 1-17.
    • (1951) Journal of Marketing , vol.15 , Issue.July , pp. 1-17
    • Bartels, R.1
  • 10
    • 0347280854 scopus 로고
    • The general theory of marketing
    • Bartels, Robert. 1968. The general theory of marketing. Journal of Marketing 32 (January): 29-33.
    • (1968) Journal of Marketing , vol.32 , Issue.January , pp. 29-33
    • Bartels, R.1
  • 12
    • 84992797888 scopus 로고
    • A metatheory for world marketing
    • edited by Homewood, IL: Irwin.
    • Bartels, Robert. 1970b. A metatheory for world marketing. In Marketing theory and metatheory, edited by Robert Bartels, 254-295. Homewood, IL: Irwin.
    • (1970) In Marketing theory and metatheory , pp. 254-295
    • Bartels, R.1    Bartels, R.2
  • 13
    • 0010181012 scopus 로고
    • The identity crisis in marketing
    • Bartels, Robert. 1974. The identity crisis in marketing. Journal of Marketing 38 (October): 73-76.
    • (1974) Journal of Marketing , vol.38 , Issue.October , pp. 73-76
    • Bartels, R.1
  • 17
  • 18
    • 84992792077 scopus 로고    scopus 로고
    • Evidence of a marketing periodic literature within the American Economics Association: 1895-1936
    • Bussière, Dave. 2000. Evidence of a marketing periodic literature within the American Economics Association: 1895-1936. Journal of Macromarketing 20 (2): 137-143.
    • (2000) Journal of Macromarketing , vol.20 , Issue.2 , pp. 137-143
    • Bussière, D.1
  • 20
    • 0039126502 scopus 로고
    • The development of the science of marketing—An exploratory study
    • Converse, Paul D. 1945. The development of the science of marketing—An exploratory study. Journal of Marketing 10 (July): 14-15.
    • (1945) Journal of Marketing , vol.10 , Issue.July , pp. 14-15
    • Converse, P.D.1
  • 28
    • 0242463634 scopus 로고
    • The morphology of theory and the general theory of marketing
    • Hunt, Shelby. 1971. The morphology of theory and the general theory of marketing. Journal of Marketing 35 (April): 65-68.
    • (1971) Journal of Marketing , vol.35 , Issue.April , pp. 65-68
    • Hunt, S.1
  • 29
  • 30
    • 0001583581 scopus 로고
    • Early development of the philosophy of marketing thought
    • Jones, Brian, and David D. Monieson. 1990. Early development of the philosophy of marketing thought. Journal of Marketing 54 (January): 102-113.
    • (1990) Journal of Marketing , vol.54 , Issue.January , pp. 102-113
    • Jones, B.1    Monieson, D.D.2
  • 35
    • 84993107606 scopus 로고
    • Bloomington: Bureau of Business Research, Indiana University.
    • Rewoldt, Stewart. 1954. Frontiers in marketing thought. Bloomington: Bureau of Business Research, Indiana University.
    • (1954) Frontiers in marketing thought
    • Rewoldt, S.1
  • 36
    • 0002560449 scopus 로고
    • Historical research in marketing
    • Savitt, Ronald. 1980. Historical research in marketing. Journal of Marketing 44 (fall): 52-58.
    • (1980) Journal of Marketing , vol.44 , Issue.fall , pp. 52-58
    • Savitt, R.1
  • 37
    • 84965567444 scopus 로고
    • The first dialogue on macromarketing
    • Shaw, Eric H. 1995. The first dialogue on macromarketing. Journal of Macromarketing 15 (1): 7-20.
    • (1995) Journal of Macromarketing , vol.15 , Issue.1 , pp. 7-20
    • Shaw, E.H.1
  • 38
    • 84958639584 scopus 로고
    • The history of marketing thought 3d ed Robert Bartels
    • Tamilia, Robert. 1990. The history of marketing thought 3d ed Robert Bartels. Journal of Macromarketing 10 (1): 36-38.
    • (1990) Journal of Macromarketing , vol.10 , Issue.1 , pp. 36-38
    • Tamilia, R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.