Robert Bartels and the History of Marketing Thought

Journal of Macromarketing

Volumn 21, Issue 2, 2001, Pages 156-163

  Shaw, Eric H ^a   Tamilia, Robert D ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992810064     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146701212006     Document Type: Article

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