Some late nineteenth-century antecedents of marketing theory

Journal of Macromarketing

Volumn 19, Issue 2, 1999, Pages 115-125

  Dixon, Donald F ^a  

^a OPEN UNIVERSITY OF THE NETHERLANDS   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750864305     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146799192003     Document Type: Article

References (14)

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3. Alderson, Wroe, and Reavis Cox. 1948. Towards a theory of marketing. Journal of Marketing12 (October): 137-152.
4. Böhm-Bawerk, Eugene von. [1884] 1891. Capital and interest: A critical history of economical theory. Translated by William Smart. New York: G. E. Stechert.
5. Böhm-Bawerk, Eugene von. [1888] 1891. The positive theory of capital. Translated by William Smart. New York: G. E. Stechert.
6. Cox, Reavis, and Wroe Alderson. 1950. Theory in marketing. Chicago: Irwin.
7. Leen, A. R. 1989. Böhm-Bawerk's goods characteristics reactivated for modern Austrians. Journal of Economic Studies16 (2): 109-120.
8. Marshall, Alfred. 1891. Principles of economics. 2d ed.New York: Macmillan.
9. Marshall, Alfred. 1907. The social possibilities of economic chivalry. Economic Journal17 (March): 7-29.
10. Marshall, Alfred. 1920. Principles of economics. 8th ed.New York: Macmillan.
11. Menger, Carl. [1871] 1950. Principles of economics. Translated by James Dingwall and Bert F. Hoselitz. Glencoe, IL: Free Press.
12. Mises, Ludwig von. 1949. Human action. New Haven, CT: Yale University Press.
13. Wieser, Fredrich von. [1889] 1956. Natural value. Translated by Christian A. Malloch. New York: Kelly & Millman.
14. Wieser, Fredrich von. [1914] 1927. Social economics. Translated by A. Ford Hinrichs. New York: Adelphi.