Development of a theory of retailer response to manufacturers' everyday low cost programs

Journal of Retailing

Volumn 74, Issue 1, 1998, Pages 107-137

  Manning, Kenneth C ^a   Bearden, William O ^b   Rose, Randall L ^b  

^a GONZAGA UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032019537     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)80090-6     Document Type: Article

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